University Strategic Plan

University Strategic Plan

Clark Atlanta University’s strategic plan, Destination 2028, is fully emergent, building upon the significant accomplishments and progress achieved under the 2018 – 2023 Strategic Plan. You can view the communication from the Office of the President regarding the Destination 2028 framework for strategic, operational, and business planning below. You can also view the interactive Destination 2028 Strategic Plan Scorecard.

For more information, please contact the Office of Planning, Assessment, and Institutional Research.


Building on its social justice history and heritage, through innovative teaching, research, scholarship, and service, Clark Atlanta University (CAU), a historically Black university transforms student lives and equips them for leadership in the global society.


Clark Atlanta University will have a cultural and transformative impact on future generations through thought-provoking research, innovative academic programs, and equitable services and support.


Our core values guide the University community and are foundational in achieving its strategic vision.  

  • People – Create a culture of community and belonging that demonstrates/reflects a positive and equitable campus environment for all. 
  • Respect – Honor the dignity and worth of all individuals as we foster a culture of service.
  • Innovation – Ignite new possibilities in research and advance knowledge that serves humanity.
  • Diversity – Embrace and celebrate the diverse experiences of our students, faculty, and staff as we work to build a supportive and inclusive campus community.
  • Excellence – Commit to high-quality standards and quest for truth, in all we do.


The Student Transformation pillar focuses on our students benefitting from a world-class experience that enriches every facet of their lives, encompassing both their academic and extracurricular pursuits.

  • Attract and recruit talented students who will become future leaders committed to service and community.
  • Strengthen graduate student enrollment.
  • Foster student engagement through quality programming and personalized supports that nurture their holistic development, sense of well-being, and success both in, and outside of the classroom.

The Academic Transformation pillar emphases on enhancing the support for our faculty, promote the intellectual development of our students, and reinforce our dedication to innovation, research, and scholarship within the academic enterprise.

  • Promote the success of our faculty by creating an environment of excellence that supports and strengthens the University’s academic enterprise.
  • Strategically invest in our current and future faculty to attract and retain world-class faculty committed to teaching and research excellence.
  • Amplify Clark Atlanta University’s academic reputation and distinction through focused and dynamic academic planning.
  • Leverage technology and online learning to create relevant and dynamic educational experiences which result in future ready credentials and increased revenue for the University.
  • Provide students with access to the high-impact practices that shape a transformational undergraduate education.

The Institutional Transformation pillar is centered around paving a way to create a robust path for institution to attain its strategic goals and objectives in a manner that is both efficient and effective, while also ensuring accountability.

  • Strengthen the University’s culture of accountability and assessment through an on-going, comprehensive, and systematic review process of institutional goals and outcomes.
  • Align annual planning, budgeting, and employee performance reviews with strategic goals and priorities in academic and non-academic units.
  • Align the IT governance process with the University’s shared governance structure to improve policy, planning efficiency, and cost effectiveness.
  • Cultivate a culture of customer care where all connections are nurtured, issues are resolved with empathy and fidelity, and provide top-notch experiences and support.

The Financial Transformation pillar is focused on the diversification of revenue streams and revamp the processes for making collective and strategic decisions within the institution.

  • Diversify and generate revenue needed to sustain the growth and enhancements of our comprehensive University.

(Approved by the Board of Trustees, October 13, 2023)

Destination 2028 Strategic Plan

The Strategic Planning Steering Committee, in conjunction with several university stakeholders, oversees the tracking of key performance metrics associated with each pillar of the Destination 2028 initiative. These indicators aid in evaluating the extent to which the implementation of the strategy is generating outcomes for the University. The data pertaining to these indicators undergo regular updates, with a minimum frequency of once per year.

Note: We recommend clicking on the dashboard to enlarge the screen when viewing the data below.