Program Description
The Bachelor of Arts in Mass Media Arts Degree Program prepares students to be competent multimedia communicators for careers in media—new media, journalism, public relations management, radio, television, and film. The program also trains students in critical thinking through the lens of history and critical analysis, with particular attention to images of the African Diaspora, in order to create students who can excel in competitive graduate and professional degree programs.
This program curriculum is designed to provide students with skills and experiences that help them develop their fullest potential in human interaction, critical thinking, and technical understanding of media while applying professional and ethical leadership that influence and shape the attitudes and opinions of society.
This program’s courses enable students to explore the nature, influence, and potential of mass media, examine media’s impact on social, economic, political, and cultural aspects of society, and facilitate students in researching, analyzing and processing information including the many technological changes in media production, exhibition, and distribution. Through this training, students are able to create award-winning productions.
This program also emphasizes research applications: acquisition tools for researching, news gathering, reporting, entertainment, and management; tools for storage of information, especially multimedia content; processing, production, and editorial tools; distribution and publishing tools; presentation, display, and access tools; qualitative and quantitative research skills.
Concentrations
- Journalism
- Public Relations Management
- Radio/Television/Film
Program Outcomes
Graduates of the Mass Media Arts Program will be able to:
- Discuss the role of Mass Media Arts in society on a local and global scale.
- Conduct research, gather information, write clearly and correctly, and present relevant news or persuasive information at a professional level.
- Apply tools and technologies appropriate for the production, editing, and presentation of visual, aural, textual or other media content in traditional and new media industries.
