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School of Business Undergraduate Programs

Undergraduate Programs

School of Business

Clark Atlanta University’s School of Business offers a transformative educational journey for individuals seeking to make a meaningful impact in the world of business while benefiting from a rich legacy of excellence and innovation.

Completing the Application Online Form  will activate your admissions file. Your file will not be considered complete or submitted to our Admissions Committee until we receive the following documentation and the application fee:

  • Letter of Recommendation from your counselor
  • Letter of Recommendation from a teacher  
  • Official high school transcript(s) from each school attended. Transcripts must be sent directly to the Office of Admissions from the school
  • Official SAT or ACT score reports
  • Essay (500 words, topic of your choice)
  • Non-refundable $35 application fee (or fee waiver request form completed by counselor. Fee waivers are accepted until March 1)
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Admissions Criteria

  • Minimum GPA: 2.5 on 4.0 scale
  • Minimum Test Scores : 900 SAT
  • Critical Reading and Math only :19 ACT

General Requirements

  • English – 4 units
  • Mathematics – 3 units
  • Natural Science -2 units
  • Foreign Language -2 units 
  • Social Science – 3 units
  • Electives -3 units

Deadlines

  • Fall application priority deadline is March 1
  • Spring application priority deadline is October 1
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Degrees Offered

  • Accounting                     
  • Business Administration 
  • Dual-Degree, Bachelor of Arts and Master of Arts in Accounting
  • Finance & Financial Planning 
  • Finance
  • Economics
  • International Business (must choose dual concentration) 
  • Management
  • Marketing
  • Supply Chain Management 
  • Entrepreneurial Management
  • Sports and Entertainment Management
  • Minor in Business Analytics and Artificial Intelligence (AI)

 

Degree Program Requirements

Accounting

The School of Business at Clark Atlanta University confers:

  • the Bachelor of Arts degree in Business Administration with a concentration in Accounting,
  • the Bachelor of Arts degree in Business Administration with a dual concentration in Accounting and Finance,
  • and the Bachelor of Arts degree in Accounting.

Graduating students in Business Administration are prepared to pursue advanced studies at the graduate level or professional careers in business. Graduating students with a major in accounting obtain a practical and theoretical knowledge of accounting through courses in accounting principles, auditing, accounting information systems, and income taxation. This wide range of course offerings prepares them for successful careers in public, private, and government accounting.

The Accounting Department also offers courses in Principles of Accounting and Managerial Accounting to all students majoring in business. Principles of Accounting courses are required by selected degree programs in other colleges at Clark Atlanta University.
Subject CBUS 207.  3 credits
Title Principles of Accounting I
DescriptionA onesemester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Prerequisites: CMAT 105, PreCalculus I with minimum grades of “C”. 
Offered  
  
Subject CBUS 208, 3 credits 
Title Principles of Accounting II
DescriptionA onesemester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Introductory topics in managerial accounting are also discussed. Prerequisites: BUS 207  Principles of Accounting I with minimum grades of “C”.
Offered  
  
Subject CBUS 303, 3 credits
Title Intermediate Accounting I
DescriptionA onesemester course in understanding accounting theory and concepts including the conceptual framework of accounting, financial statements, problems in income determination and reporting. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of “C”.  This course is offered Fall and Spring semesters.
Offered  
  
Subject CBUS 304, 3 credits
Title Intermediate Accounting II
DescriptionA onesemester course in understanding accounting theory and concepts including the conceptual framework of accounting, financial statements, problems in income determination and reporting. Prerequisite: BUS 303 Intermediate Accounting I with a minimum grade of “C”.   Course offered Spring only.
Offered  
  
Subject CBUS 305, 3 credits
Title Cost Accounting
DescriptionA onesemester course introducing cost determination, accumulation; and application to products and/or services. The primary emphasis is on mastery of analytical concepts and proper application of cost accounting techniques to business situations. This course is only open to students in the Bachelor of Arts in Accounting program. Prerequisite: BUS 208  Principles of Accounting II with a minimum grade of “C”. Course is offered Fall only.
Offered  
  
Subject CBUS 308, 3 credits
Title Accounting Information Systems
DescriptionA onesemester course introducing cost determination, accumulation; and application to products and/or services. The primary emphasis is on mastery of analytical concepts and proper application of cost accounting techniques to business situations. This course is only open to students in the Bachelor of Arts in Accounting program. Prerequisites: BUS 208  Principles of Accounting II and BUS 305 – Cost Accounting with a minimum grade of “C”, and BUS 303 – Intermediate Accounting I.
Offered  
  
Subject CBUS 405, 3 credits
Title Auditing
DescriptionA onesemester course introducing the standards and principles of auditing, procedures for conducting an audit, and the preparation of working papers and reports. Major topics include control and prevention of fraud and errors through internal control systems, moral and legal responsibilities of the auditor, and professional ethics. Prerequisites: BUS 304  Intermediate Accounting II and BUS 308, Accounting Information Systems with minimum grades of “C”. This course is offered Fall only.
Offered  
  
Subject CBUS 426, 3 credits 
Title Individual Income Tax
DescriptionA onesemester course introducing the Internal Revenue Code and rulings and regulations of the Department of the Treasury and the Securities and Exchange Commission. The course emphasizes taxation of individuals. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of “C”. This course is offered Fall only.
Offered  
  
Subject CBUS 427, 3 credits 
Title Business Income Tax
DescriptionA onesemester course introducing the Internal Revenue Code and rulings and regulations of the Department of the Treasury and the Securities and Exchange Commission. The course emphasizes income tax aspects of corporations, partnerships, estates, trusts, tax exempt organizations, and special issues in taxation. Prerequisite: BUS 426, Individual Income Tax with a minimum grade of “C”. This course is offered Spring only.
Offered  
  
Subject CBUS 465, 3 credits 
Title Advanced Accounting
DescriptionA onesemester course presenting specialized accounting problems likely to be encountered by public accountants or by those in corporate positions. The course explores accounting needs of partnerships, consolidations, business combination, liquidations, and estates and trusts. Prerequisite: Bus 304, Intermediate Accounting II with a minimum grade of “C”. This course is offered Spring only.
Dual Degree Accounting Program

The Bachelor of Art/Master of Arts (BA/MA) in Accounting Program is for students who want to meet the 150 semester-hour requirement in five years and simultaneously earn the bachelor’s degree as well as the master’s degree. The Program incorporates the Bachelor of Arts in Accounting (120 semester hours) and the Master of Arts in Accounting (30 semester hours). By taking two graduate electives to satisfy the free elective requirements of the bachelor’s degree, the two degrees are awarded upon completion of 150 semester hours.

Eligibility: A student must be admitted to the Dual-Degree Program in Accounting by the time he or she begins the undergraduate senior year.

To be admitted to the BA/MA program, the applicant must have:
  • Cumulative GPA of 2.8 or higher by the end of the junior year.
  • Must have completed the following undergraduate Accounting courses or their equivalents with minimum final grades of B Intermediate Accounting I (CBUS 303), Intermediate Accounting II (CBUS 304) and Cost Accounting (CBUS 305).
  • Two letters of recommendations, including a letter from at least one professor.
  • Submit scores on the Graduate Management Admissions Test (GMAT).
  • Students may be admitted into the BA/MA program on a provisional basis pending the submission of GMAT scores. To continue in the program, all students must submit their GMAT test scores by the beginning of their senior year.
  • Application deadline: December 15 of the junior year.
  • A letter of acceptance will be sent no later than June

Economics

The Department of Economics confers the Bachelor of Arts degree in Economics. The undergraduate economics curriculum prepares students for graduate studies as well as employment in government or private industry. Economics majors pursue studies designed to acquaint them with the theoretical foundations of modern economic analysis, analytical tools, and applications to contemporary issues.

 

CECO 107, 3 credits 

 

Introduction to Economics. 

 

A one-semester survey course designed to introduce students to the fundamental principles and concepts of economics. Topics covered include demand and supply analysis, the function of the markets in the allocation of resources, measuring economic activities in the private as well as in the public sectors, problems such as unemployment, inflation, income distribution and poverty, and domestic and international financial institutions and the working of global market systems.

  
  
 

CECO 250, 3 credits 

 

Principles of Economics.     

 

A one-semester introductory course in economics for students in departments which require only one semester of economics. The course focuses on both macro- and micro economic issues that impact the decision making within the U.S. economy. Special attention is given to issues that affect the lives of African-­Americans.

  
  
 

CECO 251 & 252, 3 credits 

 

Principles of Macro- and Microeconomics.

 

A one-year comprehensive study of the principles which govern production, consumption, and distribution as well as the major institutions in the United States economic system. CECO 251 addresses macro-analysis and CECO 252 addresses micro-analysis. Prerequisites, A grade of “C” or better in CMAT 103 and 104 (or exemption from these courses).

  
  
 

CECO 250, 251 and 252, 3 credits 

 

Economics Laboratory

 

Lab courses to be taken along with CECO 250, 251, and 252 respectively:

  
  
 

CECO 302, 3 credits 

 

Government and Business.   

 

The nature and development of government control and regulation of enterprises. This course examines antitrust laws and their interpretation and enforcement, selected Supreme Court antitrust decisions, and current problems of government relations in various industries (offered within the Atlanta University Center).

  
  
 

CECO 304, 3 credits

 

Contemporary Economic Issues. 

 

A colloquium designed for Honors Program students (non-economics maj6rs). It focuses on major issues affecting the American political economy, particularly those having special significance for the economic well-being of black and other Third World peoples.

  
  
 

CECO 308, 3 credits

 

Mathematical Economics.  

 

Applications to elementary mathematics to economics. This course includes studies in calculus, matrices, and linear difference equations. Mathematical problems used in this course come from the field of economics (offered within the Atlanta University Center). Prerequisites, A grade of “C” or better in CMAT 111 and CMAT 112.

  
  
 

CECO 309, 3 credits

 

Introduction to Econometrics.          

 

The use of mathematical and statistical models in the study of economics relationships. Methods introduced include single equation least squares, analysis of variance, and multi-equation models (offered within the Atlanta University Center). Prerequisites, A grade of “C” or better in CBUS 313 and CBUS 314.

  
  
 

CECO 315, 3 credits 

 

Intermediate Macroeconomic Analysis. 

 

General theories of aggregate economic analysis. Traces the development and refinement of selected theories through the classical, Marxism, neoclassical, and Keynesian schools. It enables students to analyze unemployment, inflation, business cycles, and other national economic occurrences. Prerequisite, A grade of “C” or better in CECO 251.

  
  
 

CECO 316, 3 credits 

 

Intermediate Microeconomic Analysis. 

 

The theory of the firm, the household, and the market with applications to individual decision-making units. Prerequisite, A grade of “C” or better in CECO 252.

  
  
 

CECO 324, 3 credits 

 

Economic Development.  

 

A study of the characteristics and problems of developed and developing economies. Covers the theory of economic development, stages of growth and development, and data analysis to evaluate development performance. Prerequisites, A grade of “C” or better in CECO 251 and CECO 252.

  
  
 

CECO 325, 3 credits 

 

Comparative Economic Systems.       

 

A study of the economic models of comparative systems. The course includes an analysis of the effectiveness of performance of alternative economic systems in terms of growth patterns and fidelity to ideology. Prerequisites, A grade of “C” or better in CECO 251 and CECO 252.

  
  
 

CECO 335, 3 credits 

 

International Trade.

 

Application of microeconomic policy to commercial relations between nations. Among the topics covered are the theory of comparative advantage and alternative commercial policies. Prerequisites, A grade of “C” or better in CECO 251 and CECO 252.

  
  
 

CECO 343, 3 credits 

 

Public Finance.         

 

General survey of government finance at the federal, state, and local levels. Topics include government expenditures, principles of taxation, intergovern­mental fiscal relations, debt management, public borrowing, and fiscal policies for economic stabilization (offered within the Atlanta University Center). Prerequisites, CECO 315 and CECO 316.

  
  
 

CECO 357,  3 credits 

 

Economic History of the United States.

 

Economic perspective of regions and historical periods in the United States. Topics include agricultural and industrial life in the colonies, the economic effect of slavery, post-Civil War agrarian revolution, development of manufacturing and transportation, westward movement, business concentration, the Depression, the World Wars, and the recent trends (offered within the Atlanta University Center).

  
  
 

CECO 362, 3 credits 

 

Money and Banking.

 

Examines the alternative theories of money. Explores the relationship of money to prices, the role of financial intermediaries, international monetary problems, and the history of monetary policy in the United States. Prerequisites, A grade of “e” or better in CECO 251 and CECO 252.

  
  
 

CECO 365,  3 credits 

 

Economics of Labor.    

 

Consideration of labor as an economic factor. Covers wages, labor force participation, employment and unemployment, the growth of labor organizations, labor market discrimination and public policies. Prerequisites, A grade of “C” or better in CECO 251 and CECO 252.

  
  
 

CECO 369, 3 credits 

 

Urban Economics.              

 

Examination of three principal themes in the economics of urban areas, (1) the economics of the location decisions and the influence of these decisions on urban growth and the real estate market; (2) evaluation of transportation and other services; and (3) economic development of ghetto neighborhoods. Prerequisite, CECO 252.

  
  
 

CECO 372, 3 credits 

 

History of Economic Doctrines.   

 

Survey of economic thought from ancient times to the present (offered ‘within the Atlanta University Center).

  
  
 

CECO 470, 3 credits 

 

Research Methodology/Senior Thesis.     

 

Designed to explain the methods of conducting social science research, including defining the problem to be studied, establishing hypotheses, and utilizing techniques of empirical analysis. All economics majors are required to write a Senior Thesis on an approved topic. Prerequisite, approval of the undergraduate coordinator’ and/or department chairperson.

  
  
 

CECO 490, 3 credits 

 

Independent Study.       

 

Projects designed by the student and a faculty member, who agrees to work with the student, to meet specific and individual needs. May involve direct reading in specific subject area, a research project, teaching economics in high school or a. combination of any two. May be repeated for additional credits. Prerequisite, Approval of the Undergraduate coordinator and/or department chairperson.

  
  
 

CECO 495, 3 credits

 

Cooperative Education. 

 

Intensive practical experience in a profit or nonprofit public or private organization. Students are expected to acquire knowledge, understanding, and the skills pertinent to the select organization. Prerequisite, Approval of the undergraduate coor­dinator and/or department chairperson.

 

  

GENERAL AND ELECTIVE COURESE OFFERED BY THE FINANCE DEPARTMENT 

 

CBUS 250, 3 credits 

 

Personal Finance

 

The course focuses on aspects of personal financial planning including career planning, tax preparation, risk management and insurance, cash and credit management and budgeting, investing, retirement and real estate planning. This course is counted only as a general elective and nQ1 a finance concentration elective. 

  
  
 

CBUS 285, 3 credits 

 

Real Estate Principles and Practices

 

Introduction to real estate terms, concepts and attributes. The appraisal process and real estate law are also studied. This course meets the educational requirements for the Georgia Real Estate Sales license. This course is counted only as a general elective and not a finance concentration elective.

  
  
 

CBUS 297, CBUS 298, & CBUS 298, 3 credits 

  
 

FSI Seminar

 

This seminar series is required for participants in the Financial Services Institute (FSI) program, and all three must be taken in successive semesters in order to count as a general elective. In each course, presentations by faculty and practitioner experts cover practical aspects of finance careers. Subjects covered include effective interviewing, business etiquette, leadership success techniques, and a thorough treatment of alternative careers in finance. This course is counted only as a general elective and not a finance concentration elective.

  
  
 
 

CBUS 341, 3 credits 

 

Business Finance.

 

Introductory level course in financial management. Utilizing a risk-return approach, the course focuses on basic principles of financial analysis and forecasting, working capital management, time value of money, introduction to capital budgeting and leverage/risk analysis. Prerequisites, 3 credits CBUS 207 and CBUS 208 with lie” or better and CECO 251 and CECO 252.

  
Finance

The finance curriculum is designed to provide students with the tools required for careers in financial management in non-financial corporations, the financial services industry, and not-for-profit organizations. The course offerings include required courses for all students enrolled in the School of Business and elective courses for students concentrating in the finance area, including courses in real estate and insurance. The finance department also has academic responsibility for the International Business concentration.

The course offerings are designed to equip students with the breadth of knowledge required to become effective financial analysts and managers in a rapidly changing economic and technological environment.

All undergraduate students in the Business School are required to take the Business Finance (CBUS 341) course as part of the general business core curriculum. In addition, business students with a concentration in finance must take an additional 18 credit hours in approved finance courses, consisting of 12 credit hours of required finance courses and 6 credit hours of approved finance electives.

Students with a concentration in International Business must take an additional 18 credit hours (beyond the business core courses) in approved international business courses, consisting of 9 credit hours of required international business courses and 9 credit hours of approved international business electives. Detailed course requirements for the International Business concentration requirements can be found on the International Business program page.
 

CBUS 250, 3 credits 

 

Personal Finance

 

The course focuses on aspects of personal financial planning including career planning, tax preparation, risk management and insurance, cash and credit management and budgeting, investing, retirement and real estate planning. This course is counted only as a general elective and nQ1 a finance concentration elective. 

  
  
 

CBUS 285, 3 credits 

 

Real Estate Principles and Practices

 

Introduction to real estate terms, concepts and attributes. The appraisal process and real estate law are also studied. This course meets the educational requirements for the Georgia Real Estate Sales license. This course is counted only as a general elective and not a finance concentration elective.

  
  
 

CBUS 297, CBUS 298, & CBUS 298, 3 credits 

  
 

FSI Seminar

 

This seminar series is required for participants in the Financial Services Institute (FSI) program, and all three must be taken in successive semesters in order to count as a general elective. In each course, presentations by faculty and practitioner experts cover practical aspects of finance careers. Subjects covered include effective interviewing, business etiquette, leadership success techniques, and a thorough treatment of alternative careers in finance. This course is counted only as a general elective and not a finance concentration elective.

  
  
 
 

CBUS 341, 3 credits 

 

Business Finance.

 

Introductory level course in financial management. Utilizing a risk-return approach, the course focuses on basic principles of financial analysis and forecasting, working capital management, time value of money, introduction to capital budgeting and leverage/risk analysis. Prerequisites, 3 credits CBUS 207 and CBUS 208 with lie” or better and CECO 251 and CECO 252.

ELECTIVE COURSES

CBUS 360, 3 credits

Principles of Insurance I.

Study of the basic uses and functions of insurance as applied to the overall treatment of risk. Presented from the viewpoint of the consumer. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 368, 3 credits 

Real Estate Finance and Investments

This course introduces students to the principles and methods of financing and investing in Real Estate Assets. Topics include financing sources (private and governmental) and different types of financing instruments, and applications of techniques of investment analysis to real property. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 420, 3 credits

International Financial Management.

Examines international capital movements and balance of payment problems. Students analyze problems of international operations as they affect financial functions and review foreign and international institutions and the foreign exchange process. The course aims at familiarizing students with the concepts of multinational financial management and financial decision-making in the international context. Required course for students with a concentration in Finance or international Business. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 451, 3 credits

Commercial Bank Management.

The course focuses on the management and operations of commercial banks. Topics covered will include the recent developments in the banking industry, the regulatory environment, the financial performance measurement in banks, asset­ liability management, use of derivatives, the lending process and changes and the changing role of banks in all areas in an increasingly global environment.  Required course for students with a concentration in Finance. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 452, 3 credits

Security Analysis and Portfolio Management.

Analysis and evaluation of investments in various types of listed securities including stocks, bonds and mutual funds and their performance utilizing financial and statistical models with the aid of investment software. Topics include legal and ethical issues in the investment industry and international investment alternatives. Students are introduced to the fundamentals of diversification portfolio management and performance measurement. Required course for students with a concentration in Finance. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 453, 3 credits 

Corporate Finance.

This course provides students with an understanding of long-term financial decision analysis for corporations. Topics include a thorough analysis of capital expenditure analysis, cost of capital, valuation and concepts of capital structure. Course projects require the use of computers for data collection and financial decision-making. Required course for students with a concentration in Finance. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 454, 3 credits 

Financial Analysis for Decision Making.

Exposes students to various forms of financial decision making in a variety of contexts. Students will practice decision-making skills using financial analysis in assessing firm performance, evaluating financial alternatives and in valuation. Students will develop proficiency in financial statement analysis, financial forecasting, and investment and financing decision analysis. Textbook case studies and computer software with current technology for financial modeling and data analysis are utilized. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 455, 3 credits

Financial Markets and Institutions.

he course surveys financial markets to examine the process of savings and investment. The role of financial institutions in transferring savings primarily to business enterprises for investment is examined. Students will study the principles of financial markets, develop an understanding of how interest rates are determined and measured, the concept of the required rate of return, the theory of portfolio choice and diversification and will be guided through the process of asset pricing and derivative markets. This course may be used as a substitute for CBUS 451 to satisfy the finance concentration requirement. Prerequisite, 3 credits CBUS 341.

 
 

CBUS 497, 3 credits

Special Problems in Finance, 3 credits Retirement Planning and Employee Benefits

The intent of the retirement planning course is to provide individuals with knowledge of both public and private retirement plans. The public plans include Social Security, Medicare, and Medicaid. The private plans include pension, profit sharing, defined benefit, defined contribution, nonqualified, and individual plans and their regulatory provisions. The specifics of the various qualified and tax advantaged plans are analyzed as well as non-qualified deferred compensation plans. Other issues that individuals face during employment and retirement, such as life-style choices, and health issues, are also discussed.  This course can be considered finance elective or a business elective

*Note

Finance concentration students should enroll in BUS 452–Securities Analysis and Portfolio Management and BUS 452 – Corporate Finance in the semester immediately following the semester when they complete BUS 341.  This is critical because BUS 454 – Financial Analysis for Decision Making is a capstone course.  The students do not need to enroll in this course until they have successfully completed BUS 341, 452 and 453 (at a minimum).

Also students  should be aware that Corporate Finance (BUS 453), Securities (BUS 452), and Insurance (BUS 360) are only offered in the Spring semester.  In addition, BUS 451 – Institutions, BUS 420 – International Financial Management, BUS 454 – Financial Analysis are offered in the Fall semester only.  Finance students are strongly advised to take Intermediate Accounting I and II.  Intermediate Accounting II may be used as finance elective.

International Business

At Clark Atlanta University’s School of Business, the International Business program stands as a beacon of global business education. Designed for the next generation of business leaders, this innovative program offers a dual concentration approach, providing students with a comprehensive understanding of both domestic and international business landscapes.

Our curriculum is meticulously crafted, encompassing essential subjects such as International Business Management, International Financial Management, and International Marketing, along with a recommended international experience. This immersive program not only deepens students’ global business acumen but also sharpens their leadership qualities, preparing them to thrive in a diverse and dynamic global market. Join us at Clark Atlanta University, where your journey to becoming a global business leader begins. 

 
 

CBUS 337, 3 credits 

 

Introduction to International Business Mgmt

 

Study of domestic and foreign environmental factors affecting the international operations of United States business firms. The course stresses personal experiences and observations regarding leadership and helps students assess leadership qualities and style. Prerequisite CBUS 340.

  
  
 

CBUS 420, 3 credits 

 

International Financial Management

 

Examines international capital movements and balance of payment problems.  Students analyze problems of international operations as they affect financial functions and review foreign and international institutions and the foreign exchange process.  The course aims at familiarizing students with the concepts of multinational financial management and financial decision-making in the international context.  Required course for students with a concentration in Finance and International Business.  Prerequisite: CBUS 341.

  
  
 

CBUS 422, 3 credits 

  
 

International Marketing

 

Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Special consideration of Third World economics is stressed. Prerequisite: CBUS 335.

  

ELECTIVE COURSES

Option1 :

2 courses of Foreign Language (6 hrs), beyond the general foreign language requirements + 1 course from approved electives.

  

Option 2 :

Any 3 courses from the following list of approved electives (9 hrs).


 

CBUS 471,  3 credits 

 

Global Leadership

 

This course is designed to provide sound grounding in the area of leadership.  A solid foundation that explores the components of effective leadership and how effective leadership is exercised is offered. Given the impact that globalization has on organizations, it is also important to examine how globalization influences the evolution of leadership.  Leadership in the current business environment requires traditional skills and characteristics such as business and technical proficiency, leadership intelligence, and executive competence.   As a result of the changing business landscape, leaders must also be skilled at: 

 
  • understanding the global environment and its impact on organizations; 
  • understanding and embracing cultural diversity;
  • knowing how to develop and leverage partnerships and alliances;
  • effectively managing others who are responsible for accomplishing organizational goals. 
 

In essence, the course examines the approaches and challenges associated with leading employees and organizations in the contemporary global business environment.

 

 
  

 

CECO 324, 3 credits

 

Economic Development

 

A study of the characteristics and problems of developed and developing economies. Covers the theory of economic development, stages of growth and development, and data analysis to evaluate development performance. Prerequisites: A grade of “C” or better in CECO 251 and CECO 252. 

 

 
  
 

PSC 322, 3 credits

 

International Relations

 

Analysis of basic concepts of international relations, including decision making, conflict, deterrence, interdependence, coercive diplomacy, and international systems.  Special attention is given to World War I, and inter, way years, the Cold War, international economic issues, and Chinese, American relations.

 

 
  

 

CECO 335, 3credits  

 

International Trade

 

Application of microeconomic policy to commercial relations between nations. Among the topics covered are the theory of comparative advantage and alternative commercial policies. Prerequisites: A grade of “C” or better in CECO 251 and CECO 252. 

  
  

Two Foreign Language (6 Hours)

 

Modern Foreign Language

 

Modern Foreign Language

Marketing

As the vital link between the customer and the whole firm, marketing helps guide the whole firm, marketing helps guide the selection of goods and services produced, the establishment and maintenance of effective and efficient means of distribution, the pricing process, and the promotion process, which includes advertising and sales. The objective is to join sound concepts and marketplace realities so that students will have strong preparation for rewarding marketing positions and the capacity for advancement in marketing organizations.

The courses listed below meet the requirements for the Bachelor of Arts degree in Business Administration with a Marketing Concentration.

CBUS 335, 3 Credits 

Principles of Marketing.

The Marketing process as applied by for-profit and not-for-profit organizations. The course emphasizes the adoption of marketing philosophy in a global setting.

 
 

CBUS 336, 3 credits

Consumer Behavior

A study of the process that consumers utilize to evaluate, purchase, use and dispose of goods and services expected to satisfy their needs. The basic concepts and research procedures used to investigate pre- and post- purchase buyer behavior with emphasis on the impact of behavior factors on the decision-making process are examined. Prerequisite, 3 credits CBUS 335.

 
 

CBUS 422, 3 credits 

International Marketing.

Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Special consideration of Third World economics is stressed. Prerequisite, 3 credits CBUS 335.

 
 

CBUS 445, 3 credits

Marketing Research.

The gathering, analysis, and presentation of information to guide marketing decisions. Includes research project design, use of information sources, and research report preparation. Prerequisites, 3 credits CBUS 313 and CBUS 335.

 
 

CBUS 450, 3 credits 

Marketing Management.

Develops the environmental, managerial, and strategic planning aspects of marketing theory and practice. Experience in producing an actual marketing plan. Prerequisites, 3 credits CBUS 313 and CBUS 335

ELECTIVE COURSES

* Select any 2 of the 3 courses listed below

CBUS 411, 3 credits

Retailing

A study of the basic concepts and principles of retailing and its role in distribution in terms of administrative organization, site selection, buying, pricing, merchandising. promotions and current trends in retailing. Prerequisite, 3 credits CBUS 335.

 
 

CBUS 421, 3 credits

Introduction to Professional Sales

A study of the theory and practice of professional sales with special emphasis on application of concepts in actual sales presentations. Prerequisite, 3 credits CBUS 335.

 
 

CBUS 431, 3 credits 

Principles of Advertising

Course is designed to introduce students to the field and practice of advertising with an emphasis on the pervasiveness of advertising in contemporary society. The student will develop knowledge of the business, creation and media placement of advertising, and will become acquainted with advertising management, strategies and processes. Prerequisite, 3 credits CBUS 335.

Management

The Management Program of the Clark Atlanta University School of Business offers instruction in the forms of work that all managers must perform – planning, organizing, staffing, motivating, and controlling. The Department’s objective is to provide students with the knowledge necessary for them to become effective managers in the private and public enterprise sectors. The courses listed below meet the requirements for the Bachelor of Arts in Business Administration and Accounting with a Management Concentration.

REQUIRED COURSES

CBUS 325, 3 credits       

Business Communication 

An advanced writing course which adapts standard English to the needs of business.  The student develops a working knowledge of written and oral communication and strengthens interpersonal communication skills and job-search techniques. Prerequisites:  ENG 105 and 106

 
 

CBUS 330, 3 credits

Legal, Social, and Ethical Aspects of Business I.

Introduction to business law. This course surveys the nature, types, and functions of laws regulating businesses. Students are introduced to the role of the court systems in business and the concepts of contract and agency. Students are also introduced to the social and ethical aspects of business.

 
 

CBUS 340, 3 credits

Principles of Management.

Conceptual framework for the study, evaluation, and practice of management. Emphasis is on planning, organizing, Staffing, influencing, and controlling as these factors affect managerial decision making. Addresses problems of both the sole proprietorship and the corporation.

 
 

CBUS 485, 3 credits

Business Policy.

Integration of knowledge from various functional fields of business. Students approach policy making and administration from a top-management point of view. Prerequisites: CBUS 340, CBUS 335 and CBUS 341. 

MANAGEMENT CONCENTRATION

* Students may select four of the follow courses

CBUS 337, 3 Credits  

Introduction to International Business Management.

Study of domestic and foreign environmental factors affecting the international operations of United States business firms. The course stresses personal experiences and observations regarding leadership and helps students assess leadership qualities and style. Prerequisite CBUS 340.

 
 

CBUS 372, 3 Credits 

Personnel Management.

Exploration of organizational behavior and human performance in the organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. Prerequisite: CBUS 340.

 
 

CBUS 468, 3 Credits  

Organizational Behavior.

Exploration of organizational behavior and human performance in organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. CPSY 318, Industrial and Organizational Psychology, may be taken as a substitute course. Prerequisite: BUS 340.

 
 

CBUS 480, 3 Credits  

Entrepreneurship and Enterprise.

Analysis of procedures necessary for developing or acquiring a major management and equity position in a new or existing business venture. The course focuses on the problems of purchasing or initiating an enterprise and the analysis needed to address those problems rather than on day-to-day management; Prerequisite: CBUS 340.

 

OR

PSY 318, 3 Credits 

Industrial & Organizational Psychology

Survey of methods and findings in the scientific study of humans at work as applied to business, industry, and government. Topics include employee selection, training, and motivation.

ELECTIVE COURSES

  
 

CBUS 325, 3 credits       

 

Business Communication 

 

An advanced writing course which adapts standard English to the needs of business.  The student develops a working knowledge of written and oral communication and strengthens interpersonal communication skills and job-search techniques. Prerequisites:  ENG 105 and 106

  
  
 

CBUS 330, 3 credits

 

Legal, Social, and Ethical Aspects of Business I.

 

Introduction to business law. This course surveys the nature, types, and functions of laws regulating businesses. Students are introduced to the role of the court systems in business and the concepts of contract and agency. Students are also introduced to the social and ethical aspects of business.

  
  
 

CBUS 340, 3 credits

 

Principles of Management.

 

Conceptual framework for the study, evaluation, and practice of management. Emphasis is on planning, organizing, Staffing, influencing, and controlling as these factors affect managerial decision making. Addresses problems of both the sole proprietorship and the corporation.

  
  
 

CBUS 485, 3 credits

 

Business Policy.

 

Integration of knowledge from various functional fields of business. Students approach policy making and administration from a top-management point of view. Prerequisites: CBUS 340, CBUS 335 and CBUS 341. 

  

 

  
 

CBUS 337, 3 Credits  

 

Introduction to International Business Management.

 

Study of domestic and foreign environmental factors affecting the international operations of United States business firms. The course stresses personal experiences and observations regarding leadership and helps students assess leadership qualities and style. Prerequisite CBUS 340.

  
  
 

CBUS 372, 3 Credits 

 

Personnel Management.

 

Exploration of organizational behavior and human performance in the organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. Prerequisite: CBUS 340.

  
  
 

CBUS 468, 3 Credits  

 

Organizational Behavior.

 

Exploration of organizational behavior and human performance in organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. CPSY 318, Industrial and Organizational Psychology, may be taken as a substitute course. Prerequisite: BUS 340.

  
  
 

CBUS 480, 3 Credits  

 

Entrepreneurship and Enterprise.

 

Analysis of procedures necessary for developing or acquiring a major management and equity position in a new or existing business venture. The course focuses on the problems of purchasing or initiating an enterprise and the analysis needed to address those problems rather than on day-to-day management; Prerequisite: CBUS 340.

  
 

OR

 

PSY 318, 3 Credits 

 

Industrial & Organizational Psychology

 

Survey of methods and findings in the scientific study of humans at work as applied to business, industry, and government. Topics include employee selection, training, and motivation.

  

 

  
 

CBUS 331, 3 Credits 

 

Legal, Social, and Ethical Aspects of Business II.

 

Continuation of CBUS 330. Examine partnerships, corporations, commercial paper, secured transaction sales, consumer credit, bankruptcy, and modem legislation regulating business. Increased emphasis on social and ethical responsibilities of management. Prerequisite: CBUS 330.

  
  
 

CPSY 337, 3 Credits

 

Industrial and Organizational Psychology.

 

Survey of methods and findings in the scientific study of humans at work as applied to business, industry, and government. Topics include employee selection, training, and motivation. Prerequisites: CPSY 211 and CBUS 313.

  
  
 

CBUS 483, 3 Credits 

 

Labor Relations

 

Study of the history and development of organized labor, collective bargaining, and government’s role in management-labor relations; consideration of the interaction of management and labor in relation to the bargaining process

  
  
 

CBUS 488, 3 Credits 

 

Business Internship.

 

Students obtain credit from practical experiences in supervised business internship programs. Prior approval from the Chairperson is required.

  
  
 

CBUS 497, 3 Credits 

 

Management of Small Business Information

 

business course for Junior and Senior business majors that will merge small business with the virtual world. This course will teach you how to operate and profit in the new virtual economy

  
Sports and Entertainment Management
The sports and entertainment industry has emerged as one of the leading occupational areas of the century. Both categories cross all social, religious, and language barriers. It has been estimated that over 5 million sport related jobs are in existence today. Clark Atlanta University’s Sports and Entertainment Management program combines theory and experiential learning to prepare graduates to assume managerial positions or create their own business enterprises serving these industries. Students engage with leading practitioners and talent to gain first-hand knowledge of what it means to work and succeed in these fields.
 
The courses listed below meet the requirements for the Bachelor of Arts degree in Business Administration with a Sports and Entertainment Management Concentration
 

CBUS 373 , 3 credits 

 

Sports and Entertainment Marketing

 

This course is designed for students interested in application of marketing principles to sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing, and naming rights; business foundations; concessions and on site merchandising; economic foundations; promotion; safety and security; and human relations.

 

CBUS 374 , 3 credits 

 

Sports and Entertainment Law

 

An examination of the sports and entertainment industry requires delving into the law of contracts, labor, anti, 3 creditstrust, intellectual property, torts, Internet and the U.S. Constitution. Our analysis begins by studying college  the classroom material is devoted to surveying the major professional team sports including looking at collective bargaining agreements, labor discord, privacy, salaries, drug testing and freedom of movement from team to team. The economic aspects of both professional sports and movie industry are explored. This includes looking at team franchise movement in professional sports and financing, producing, and distributing movies and TV. The role of the Screen Actors Guild is reviewed at length. Agency law is also examined in the context of the relationships involving agents (and/or managers) who represent celebrities and athletes.sports, amateur sports, Olympic sports, and Title IX’s impact on athletic opportunities for women. A significant amount of

  
  
 

CBUS 375 , 3 credits

 

Managing and Operating in the Sports and Entertainment Industry

 

This course offers an overview of the sport business and entertainment industry and examines the principles and applications of sport business and entertainment management in professional, collegiate, and Olympic sports. Issues such as talent identification, hiring and firing, and cultural, social and community issues are explored.

 

 

ELECTIVE COURSES

 

CBUS 486, 3 credits 

 

Sports and Entertainment Practicum

 

This is a course through which students can culminate their educational and internship experiences by choosing a project that is germane to the student’s career path. The project may be combined with an internship in the industry.

  
  
 

CBUS 487, 3 credits 

 

Contemporary Issues in Sports and Entertainment Management

 

The emphasis will be on the application and “real, 3 creditslife”/“pracademic” perspectives from people in the field (professional guest lecturers interact with students in the class).

  

 

Supply Chain Management

A concentration in Supply Chain Management provides students with a comprehensive understanding of the flow of goods and services from origin to consumer. The curriculum focuses on areas such as procurement, logistics, inventory management, operations and supply chain strategy. Student develop key skills such as analytical thinking, problem-solving, negotiations, project management and proficiency in supply chain and artificial intelligence technologies.

Supply chain management is crucial because it directly impacts a company’s efficiency, customer satisfaction, competitiveness, ability to manage global operations, risk mitigation, innovation capacity, sustainability efforts, and collaborative success.

 

REQUIRED COURSES

 

 

Subject 

CBUS 362, 3 Credits

Title 

Supply Chain Management

Description

This course introduces the concepts, strategies, and practices of supply chain management in contemporary business.

It emphasizes the importance of an integrated approach to managing the flow of products, information, and finances

from suppliers to consumers. The course aims to equip students with the skills and knowledge necessary to analyze,

design, and implement efficient and effective supply chains. Prerequisite: CBUS 207 Principles of Accounting 1

Offered 

Course offered Fall and Spring. 

Subject 

CBUS 317 , 3 Credits

Title 

Enterprise Integration Systems

Description

A problem-based, interdisciplinary course on Enterprise Resource Planning (ERP) concepts and business

processes. It is an It is a group of integrated software modules used to run virtually all business processes in

an organization. The course explains and demonstrates how business processes such as sales, logistics, and

material management, are supported by SAP software. SAP has high penetration of the ERP market. These

companies are spending tens of millions of dollars annually, updating and integrating these systems into every business

function. Our students are to be exposed to this environment. Prerequisite: CBUS 206. 

Offered

Fall semester only

 

 

Subject 

CBUS 364, 3 Credits

Title 

Procurement and Supply Management

Description

This course introduces the concepts, strategies, and practices of supply chain management in contemporary business.

It emphasizes the importance of an integrated approach to managing the flow of products, information, and finances

from suppliers to consumers. The course aims to equip students with the skills and knowledge necessary to analyze,

design, and implement efficient and effective supply chains. Prereq: CBUS 362 Supply Chain Management

Offered 

Spring semester only

  

Subject 

CBUS 474, 3 Credits 

Title 

Logistics Management

Description

Logistics is one of the most vital areas of business today. Analysis of logistics activities includes integration of

transportation, inventory management, warehousing, facility location, customer service, packaging, and materials

handling. Students will be exposed to online logistics support systems to better understand the real-time nature of

transportation decisions on other business functions. Prerequisite: CBUS 362.

Offered 

 Fall semester only

 

ELECTIVE COURSES

 

  

Subject 

BUS 366, 3 Credits

Title 

Project Management 

Description

Concepts and principles of project design, planning, and management are covered in the transformation of business

functions to support management initiatives.   Prerequisite: CBUS 340 Principles of  Management

Offered 

Fall semester only

 

 

 

Subject 

BUS 434, 3 Credits

Title 

Enterprise Integration Applications

Description

This course offers a comprehensive study of the methods and technologies used to integrate different enterprise

applications and systems. It covers the concepts of system interoperability, middleware, data exchange, and the

strategic role of integration in achieving organizational efficiency and effectiveness. The course aims to provide a

blend of theoretical knowledge and practical skills essential for designing and implementing integrated enterprise

solutions.  Prereq: CBUS 317

Offered 

Spring semester

Subject 

BUS 436, 3 Credits

Title 

Datamining and Visualization

Description

This course covers basic concepts of data mining, its significance in the modern data-driven world, and its applications

across various industries. It would provide an overview of the types of data (structured and unstructured) and the

general process of knowledge discovery in databases. The students will gain a working knowledge of several

statistical analysis packages systems. Prerequisite: CBUS 313 Statistics I

Offered 

Fall semester

Entrepreneurial Management
Entrepreneurial Management (EM) has emerged within the past decades as an important focus for business students, academicians, and practitioners across the country.  Entrepreneurial hopefuls require an appropriate course of study to prepare for an environment defined by change.  Clark Atlanta University’s EM program offers a uniquely tailored curriculum aligned with the traditional MBA curriculum, but also includes case studies of diverse entrepreneurs, innovation, and enterprise. 
 
The program will provide the education and training in the basic core values and skills necessary to compete effectively as a business owner in today’s economic environment, and to facilitate the development of a wealth-creating class
 

CBUS 380, 3 credits 

 

Entrepreneurial Thinking

 

Focuses on all aspects of starting a business: selecting promising ideas, initiating new ventures and obtaining initial financing. Examines analysis of procedures necessary for developing or acquiring a major management and equity position in a new or existing business venture. Concentrates on how ventures are begun, how venture ideas and other key ingredients for start-ups are derived, and how to evaluate new venture proposals. Explores business plandevelopment.

  
  
 

CBUS 381, 3 credits 

 

Financing Entrepreneurial Ventures

 

Students will learn that the most difficult part of launching a new enterprise is financing. Various financing options will be discussed and explored. Special emphasis will be placed on nontraditional and emerging financing techniques emerging on the internet.

  
  
 

CBUS 382, 3 credits 

 

Marketing the Entrepreneurial Venture

 

Students will explore the various options available to market their venture. Emphasis will be placed on the use of low-cost and not cost strategies and tactics. Use of technology and social media will be reinforced and evaluated.

  
  
 

CBUS 481, 3 credits

 

Entrepreneurial Practicum

 

This course seeks to immerse the student in real life experiences of an entrepreneur. Each student will be expected to spend 6-8 weeks interning in a small business in order to better hone their understanding of being an entrepreneur and the challenges that each faces. Afterwards, the student will utilize the knowledge learned to complete his/her Business Plan.

  

ELECTIVE COURSES

 

 

CBUS 482, 3 credits 

 

Business Law for Entrepreneurs

 

This course seeks to immerse the student in legal issues related to entrepreneurs. It will take students through the various stages of starting a business from start-up and growth to an initial public offering. It will highlight the legal preparations and pitfalls that go along with them.

  
  
 

CBUS 484, 3 credits 

 

Small Business Management

 

This course takes the student through the conceptual idea phase to opening and operating the business. Students will examine the process of new-business creation, including idea development, opportunity identification, market feasibility and financial challenges for new ventures. The student will learn how to create business plan. The class may include individual and/or team business plan competition. There will be a group of professionals along with the Professor, who will grade the plans at the end of the course.

  

 

Minor in Business Analytics

A minor in Business Analytics and Artificial Intelligence (AI) combines the study of data analysis methods with the principles and applications of AI in a business context. A Business Analytics minor is valuable for students seeking to enhance their analytical and data-driven decision-making skills. It is particularly relevant in today’s data-intensive business environment, where the ability to effectively analyze and interpret data is crucial for success in a wide range of careers.

Core Course Descriptions

 

HSC 105

Data and the African Diaspora (Morehouse College)

3 Credits

The course teaches critical concepts and skills in computer programming & statistical inference, in conjunction with hands-on analysis of real-world datasets. Prereq: None

 

CCIS 105

Programming Principles I & Lab

4 Credits

Problem solving using programming technique in Python. Coreq: CIS 105L

 

CBUS 436    

Data Mining and Visualization

3 Credits

Use data to develop insights and predictive capabilities using machine learning, data mining, forecasting and simulation – Preq. CBUS 313 Business Statistics. Faculty Qualifications: Predictive Statistics, Prescriptive Statistics, Knowledge of Data Programming Language. Prereq: CBUS 313

 

CBUS 470

Database Management for Analytics & Artificial Intelligence

3 Credits

This course delves into the critical aspects of database management with a specific focus on how databases are utilized in the realms of data analytics and artificial intelligence. It aims to provide a comprehensive understanding of both the technical and strategic aspects of database management in these advanced fields.  Preq: CBUS 206

 

Elective Course Descriptions

 

CBUS 434

Enterprise Integration Applications

3 Credits

This course is a study of business intelligence (BI) that turns voluminous data into actionable insight, BI greatly increases an organization’s competitiveness. Students will use BI and become experienced users of SAP BI products   Preq: CBUS 317 Enterprise Integration Systems Faculty Qualifications: Knowledge of SAP Business Intelligence Suite, Database Management  

 

CBUS      445

Marketing Research

3 Credit

Student will learn end-to-end perspective of how analytics applies across the customer journey, from awareness through retention. They will gain a foundation of data analytics with specific application to making important decisions about marketing strategy. Prereq: CBUS 335

 

 

 

CBUS 454

Finance Analysis for Decision Making

3 Credits

Exposes students to various forms of financial decision making in a variety of contexts. Students will practice decision-making skills using financial analysis in assessing firm performance, evaluating financial alternatives and in valuation. Students will develop proficiency in financial statement analysis, financial forecasting, and investment and financing decision analysis. Preq: CBUS 341 Financial Management

 

 

 

CBUS 474

Logistics Management

3 credits

Analysis of logistics activities, including integration of transportation, inventory management, warehousing, facility location, customer service, packaging, and materials handling. Students will be exposed to online logistics support systems to better understand the real-time nature of transportation decisions on other business functions. Prerequisite: CBUS 362.

 

 

 

CBUS 472

Quality, Diversity, and Productivity

3 credits

This course is designed in an integrated fashion that fosters an “emerging paradigm” of systems thinking and learning regarding the disciplines of quality, leadership and productivity improvement. It emphasizes the concepts of Total Quality Management (TQM), Six Sigma DMIAC process and its application to modern management and the global marketplace, the new paradigm of customer value, measurement positioning, key stakeholders, product design, and cross-functional organizational systems Prereq: CBUS 313

 

 

 

CBUS 478

Modeling the Supply Chain

3 credits

This course provides students with discussions and examples that integrate qualitative and quantitative thinking about supply chain planning problems and models. A major approach relies heavily on optimization models, which provides frames or templates for such integration. The course attempts to demonstrate that optimization models and methods provide comprehensive systems approaches to integrated business planning, which is the essence of supply chain management. Firms that succeed in such efforts will realize a significant competitive advantage. Prerequisite: CBUS 362.

 

 

 

CECO 309

Introduction to Econometrics

3 Credits

This course is an undergraduate level introduction to econometrics, the social science in which the tools of economic theory, mathematics, and statistical inference are applied to the analysis of economic phenomena. Prereq: ECO 251 and CECO 252

 

 

 

CBUS 494

Special Topics in Data Science

3 Credits

Course will present current topics in Data Science and Analytics. Prereq. CBUS 313

 

 

 

CCIS 106 and 106L

Computer Programming II

4 Credits

A continuation of CIS 105 teaching advanced concepts in computer programming using a modern programming language. Guided laboratory is required. Co-requisite: CCIS 106L. Prerequisite: CCIS 105.

 

 

 

CIS 431

Cybersecurity I

3 Credits

Provides a comprehensive overview of the concepts relevant to information security. Concepts include development of security policy, malicious code, general purpose protection of resources, trusted systems, and cryptography. Prerequisites: CCIS 223 and CCIS 227

 

 

 

CCIS 475

Artificial Intelligence

3 Credits

Introductory study of intelligent problem solving and search algorithms, inference systems, machine intelligence and knowledge organization. Prerequisite: CCIS 223 and CCIS 227.

 

 

 

 

 

 

Ways to Connect

@cau_mba
@cau_bschool