Marketing

As the vital link between the customer and the whole firm, marketing helps guide the whole firm, marketing helps guide the selection of goods and services produced, the establishment and maintenance of effective and efficient means of distribution, the pricing process, and the promotion process, which includes advertising and sales. The objective is to join sound concepts and marketplace realities so that students will have strong preparation for rewarding marketing positions and the capacity for advancement in marketing organizations.

The courses listed below meet the requirements for the Bachelor of Arts degree in Business Administration with a Marketing Concentration.
REQUIRED COURSES
Subject  CBUS 335, 3 Credits 
Title  Principles of Marketing.
Description The Marketing process as applied by for-profit and not-for-profit organizations. The course emphasizes the adoption of marketing philosophy in a global setting.
Offered 
Subject CBUS 336, 3 credits
Title  Consumer Behavior
Description A study of the process that consumers utilize to evaluate, purchase, use and dispose of goods and services expected to satisfy their needs. The basic concepts and research procedures used to investigate pre- and post- purchase buyer behavior with emphasis on the impact of behavior factors on the decision-making process are examined. Prerequisite, 3 credits CBUS 335.
Offered 
Subject  CBUS 422, 3 credits 
Title  International Marketing.
Description Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Special consideration of Third World economics is stressed. Prerequisite, 3 credits CBUS 335.
Offered 
Subject CBUS 445, 3 credits
Title  Marketing Research.
Description The gathering, analysis, and presentation of information to guide marketing decisions. Includes research project design, use of information sources, and research report preparation. Prerequisites, 3 credits CBUS 313 and CBUS 335.
Offered 
Subject  CBUS 450, 3 credits 
Title  Marketing Management.
Description Develops the environmental, managerial, and strategic planning aspects of marketing theory and practice. Experience in producing an actual marketing plan. Prerequisites, 3 credits CBUS 313 and CBUS 335
Offered 
ELECTIVE COURSES
* Select any 2 of the 3 courses listed below
Subject  CBUS 411, 3 credits
Title   Retailing
Description A study of the basic concepts and principles of retailing and its role in distribution in terms of administrative organization, site selection, buying, pricing, merchandising. promotions and current trends in retailing. Prerequisite, 3 credits CBUS 335.
Offered 
Subject  CBUS 421, 3 credits
Title   Introduction to Professional Sales
Description A study of the theory and practice of professional sales with special emphasis on application of concepts in actual sales presentations. Prerequisite, 3 credits CBUS 335.
Offered 
Subject CBUS 431, 3 credits 
Title  Principles of Advertising
Description Course is designed to introduce students to the field and practice of advertising with an emphasis on the pervasiveness of advertising in contemporary society. The student will develop knowledge of the business, creation and media placement of advertising, and will become acquainted with advertising management, strategies and processes. Prerequisite, 3 credits CBUS 335.
Offered