Clark Atlanta University Inks Deal with Now and Later® to Launch Its #RecognizeTheChewCLASS-in-Session Series


ATLANTA, GA  (Sept. 8, 2021) — Clark Atlanta University today announced its partnership with iconic brand Now and Later® candy to launch its #RecognizeTheChew Class-in-Session Series. The educational initiative aligns with the brand’s vision to celebrate working hard and making a difference. The program will recognize the hustle of ambitious entrepreneurs, go-getters, and leaders from the Mass Media Arts Department. Founded on the C.H.E.W. mantra, an acronym which stands for Champion, Hustle, Empower, and Win, students will also have the opportunity to engage with actress Keisha Knight Pulliam in a virtual seminar.
“Now and Later is a brand built on the values of hard work, resilience, transformation and authenticity. HBCU faculty, students and alumni embody these values daily,” says Alnese Thomas, Brand Manager, Laffy Taffy & Now and Later. “It’s a pleasure to support the incredible impact these institutions play in fostering some of the nation’s most influential leaders.”
“We appreciate Now and Later for selecting Clark Atlanta University’s Mass Media Arts Department (MMA) as one of its first donation recipients,” said Gary Yates, Former Interim Chair and Associate Professor. “Gifts like this truly help our MMA students to complete their journey of becoming the communications industry’s next top leaders,”
"This program is an example of the many reasons I'm excited to helm the Mass Media Arts Department," said April Lundy, Interim Chair and Associate Professor. "We are excited to partner with Now and Later and prepare our students to thrive with such an iconic brand."
“I look forward to partnering with Now and Later on this program and sharing my personal and professional experience with the #RecognizeTheChew Class in Session students,” Keshia Knight Pulliam says. “This next generation of HBCU leaders are resilient, and I am honored to provide any helpful nuggets to help fuel their entrepreneurial passions.”
The seminar with Knight Pulliam will be streamed online. Additional information may be found at| Instagram: @nowandlatercandy | Facebook: | Twitter: @NALofficial.
About Clark Atlanta University
Established in 1988 by the historic consolidation of Atlanta University (1865) and Clark College (1869). Clark Atlanta University continues a 150-year legacy rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences, and high-value engagement. CAU cultivates lifted lives that transform the world. Notable alumni include: James Weldon Johnson; American civil rights activist, poet, and songwriter (Lift Every Voice and Sing "The Black National Anthem"; Ralph David Abernathy Sr., American civil rights activist; Congressman Hank Johnson, Georgia District 4; Kenya Barris, American award-winning television and movie producer; Kenny Leon, Tony Award-winning Broadway Director; Jacque Reid, Emmy Award-winning Television Personality and Journalist; Brandon Thompson, Vice President of Diversity and Inclusion for NASCAR; Valeisha Butterfield Jones, Chief Diversity and Inclusion Officer at the Recording Academy. To learn more about Clark Atlanta University, visit
About Now and Later
Born in Brooklyn in 1962, Now and Later is the original long-lasting chew that has been distinctive since day one. Available in bold stimulating flavors and vibrant colors, the Now and Later product portfolio includes Original Chews, Shell Shocked, Extreme Sour, Chewy, and the recently released Morphs.

About Ferrara

Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at