Beyoncé and Peloton Team Up to Gift Peloton Digital Memberships to Clark Atlanta University
ATLANTA, Ga., (Nov. 10, 2020) — Beyoncé and Peloton have partnered with Clark Atlanta University to share the vital gift of healthy lifestyles and physical fitness and community to CAU students.
Beyoncé and Peloton gifted 2-year digital memberships valued at more than 1.1 million dollars to the panther nation to grant them unlimited access to live and on-demand fitness classes from world class instructors on the Peloton App. This effort supports Clark Atlanta University’s continued mission to ensure its students are in good health and wellness during the COVID-19 pandemic where they are continuing to adjust to a remote and online learning environment.
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," said Beyoncé. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."
“Partnerships like this mean a lot to our Clark Atlanta University scholars,” said President George T. French Jr. Ph.D. “Our students are our top priority, and we remain dedicated to ensuring they not only receive a world-class education, but their physical and emotional well-being is supported as well. We are elated and appreciate this new partnership with Beyoncé and Peloton. These types of collaborations help our students to reach their goals and aid in shaping their future. Partnerships between forward-thinking leaders and organizations lead to intentional alliances that greatly benefit our students and strengthen our communities.”
Clark Atlanta University is one of several historically black colleges and universities selected to receive the in-kind donation from Peloton. Other institutions include: Bennett College, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University.
About Clark Atlanta University
Clark Atlanta University was formed with the consolidation of Atlanta University and Clark College, both of which hold unique places in the annals of African-American history. Atlanta University, established in 1865 by the American Missionary Association, was the nation’s first institution to award graduate degrees to African-Americans. Clark College, established four years later in 1869, was the nation’s first four-year liberal arts college to serve a primarily African-American student population.
Today, with nearly 4,000 students, CAU is the largest of the four institutions (CAU, Morehouse College, Spelman College and Morehouse School of Medicine) that comprise the Atlanta University Center Consortium. It is also the largest of the 37-member UNCF institutions.
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé's history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned "Homecoming" performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).