What are you looking for?

SCHOOL OF BUSINESS

MBA Program Course Descriptions

Home MBA Program Course Descriptions

School of Business Administration
223 James P. Brawley Drive, S.W.
Atlanta, GA 30314
(404) 880-8454
Fax: (404) 880-8458

MBA Degree Requirements

In addition to the general requirements of the University for the master's degree, completion of 60 semester hours of graduate study is required for the Master of Business Administration degree. The 60-hour requirement consists of 42 hours of required core courses and 18 hours of elective course work. Of the 18 hours of elective courses, 12 must be in the area of concentration and 6 outside of it.

MBA Core Course Descriptions

CSB 5210: Marketing Management.
3 credits
From the perspective of the marketing manager, texts, readings, actual cases, and marketing-plan developments used by the student to approach problems of planning and competitive analysis, policies and strategies, decision making, and social responsibility in marketing. Students also produce a marketing plan.

CSB 5410: Financial Management. 
4 credits
Provides broad exposure to financial issues useful to general management in an increasingly global multidisciplinary environment; enables students to develop useful approaches in analyzing risks and financial returns in a variety of business situations, and the process of reaching the optimum decision from their analysis. Topics include financial forecasting, working capital management, valuation, short-term financing, capital structure planning, and capital investment decisions. Prerequisite: SB 6600

CSB 5510: Introduction to Information Systems.
3 credits
Overview of information processing techniques and equipment and their impact on the organization; exposes software consideration and provides opportunity for learning a programming language.

CSB 5512: Macroeconomics.
2 credits
Focuses on aggregative economics, magnitudes of output, employment, investment, savings and money supply aspects of the economy.

CSB 5513: Microeconomics.
3 credits
Focuses on the decision processes of consumers and firms and examines their interaction in the marketplace

CSB 5709: Managerial Communications.
3 credits
Designed to increase knowledge of verbal, nonverbal and written communications that take place in an organization; grammar applications; effective letter writing, memoranda construction; preparation of executive summaries and proposals; individual and group oral presentations; and related office cases and exercises are emphasized. Prerequisite: first year's core courses.

CSB 5710: Organizational Behavior.
3 credits
Emphasis on developing understanding and knowledge of organizational behavior and human performance in the organization setting.

CSB 5712: Legal, Social and Ethical Aspects of Business.
3 credits
Study of basic legal concepts and procedures as well as basic principles pertaining to fundamental business transactions; cases used to identity the effect of laws on business policy decisions; social and ethical aspects of business are also described.

CSB 6219: International Business.
2 credits
Survey course concerned with study of global business environments as they affect the competitive advantage of international companies. Students are exposed to the diversity and complexity of international business relations. The emphasis will be on providing tools necessary to evaluate and take advantage of international business opportunities-digitization, ethical, and environmental emphases.

CSB 6510: Statistical Analysis for Business and Economics
(Same as CECO 600).
4 credits
Studies use and application of descriptive statistics, probability, statistical inference, analysis of variance, simple regression, multiple regression and design of experiments'. 

CSB 6512: Production and Operations Management.
3 credits
Develop ability to recognize, analyze, and solve typical problems of production and operations in manufacturing and service sectors. Topics include forecasting, TQM, JIT, allocation of scarce resources, strategic capacity planning, facility location, facility layout, CPM, PERT, inventory control for independent demand; MRP, and supply chain management. Prerequisite: CSB 6510.

CSB 6600: Financial Accounting.
3 credits
A one-semester course involving intensive study of financial accounting principles and concepts to provide information, primarily financial in nature, about economic entities useful in making business decisions. Prerequisite: None. Not open to Dual ­Degree in Accounting and Master of Accounting students.

CSB 6610: Managerial Accounting.
3 credits
A one-semester course involving intensive study of management accounting principles and concepts to provide information, primarily financial in nature, about economic entities useful in making business decisions. Prerequisite: CSB 6600. Financial Accounting with a minimum grade of "C". Not open to Dual ­Degree in Accounting and Master of Accounting students.

CSB 6710: Business Policy.
3 credits
Development of students' ability to integrate their knowledge of various functional fields of business; it approaches the field of policy-making and administration from a top-management point-of -view. Prerequisite: first year's core courses.


MBA Elective Courses

Accounting

CSB 6611: Intermediate Accounting I.
3 credits
A one-semester course introducing the conceptual framework of accounting, financial statements, current assets, fixed assets, long-term investments, liabilities, owners' equity, and special problems in income determination and reporting. Prerequisite: CSB 6610, Managerial Accounting with a minimum grade of "C."

CSB 6612: Intermediate Accounting II.
3 credits
A one-semester course introducing major issues in International Accounting with reference to influences of different environments and their impact on the setting of international accounting standards. This course includes comparison of GAAP in selected major economies and a review of harmonization efforts of international accounting standards by the IASC, EC, OECD and the UN. Prerequisite: CBUS 465: Advanced Accounting with a minimum grade of "c."

CSB 6620: Cost Management Systems.
3 credits
A one-semester course introducing principles of cost-systems design. Using a case-study approach, cost management systems from actual businesses are described in detail. Students analyze, discuss and present cost-management issues for measuring business performance and for strategic decision making on pricing, product mix, process technology and product design. Students also learn how to identify the symptoms and root causes of cost-system failures. Prerequisite: CBUS 305, Cost Accounting or CSB 6610: Managerial Accounting with a minimum grade of "C."

CSB 6621: Current Accounting Theory and Practice.
3 credits
A one-semester course including an intensive study of current accounting theory and practice as embodied in current literature and in the official pronouncements of the American Institute of Certified Public Accountants (AlCPA), the Financial Accounting Standards Board (FACSB) and the Securities and Exchange Commission. Prerequisite: CBUS 465: Advanced Accounting with a minimum grade of "C."

CSB 6623: Advanced Accounting Information Systems
3 credits
A one-semester course including an intensive study of the design, development, implementation, operation, and maintenance of accounting information systems as a subset of business' management information systems. Prerequisite: CBUS 308, Accounting Information Systems with a minimum grade of "C. "

CSB 7600: Special Problems in Accounting.
3 credits
A one-semester course including discussions of selected issues in Accounting. Prerequisite: Permission of the instructor.


Decision Science

(Four courses required for Decision Sciences area of concentration in MBA Program. Open to other MBA students as electives.

CSB 6515: Systems Analysis and Design.
3 credits
The design and specification of computer-based management information systems; analysis of various systems evaluation techniques, examination of existing systems, new or modified designs, comparisons of software features and problems of computer security; emphasis on management usage of systems, including examination of overall organizational impact of system installation. Prerequisite: CSB 5510

CSB 6517: Computer Applications in Decision Sciences.
3 credits
Designed to introduce the students to theories and applications on optimization' and simulation as tools for solving business problems, using software packages which are widely used in industry. Prerequisite: CSB 6510.

CSB 6519: Database Management.
3 credits
Examines the basic features of data management, systems; definition and' overview, design considerations, data description and data manipulation, physical storage of a database, security and query languages. Prerequisite: CSB 5510.

CSB 6523: Business Forecasting Methods.
3 credits
Develops a conceptual framework of business forecasting methods. Students have hands-on experience with applications of a wide range of forecasting techniques to real-world business problems, using software packages

CSB 7500: Special Problems in Decision Science
3 credits
Prerequisite: permission of instructor


Entrepreneurship Management

CSB 6720 Entrepreneurial Thinking

3 credits
Focuses on all aspects of starting a business: selecting promising ideas, initiating new ventures and obtaining initial financing. Examines analysis of procedures necessary for developing or acquiring a major management and equity position in a new or existing business venture. Concentrates on how
ventures are begun, how venture ideas and other key ingredients for start-ups are derived, and how to evaluate new venture proposals. Explores business plan development.


CSB 6731 Financing Entrepreneurial Ventures

3 credits

Students will learn that the most difficult part of launching a new enterprise is financing. Various financing options will be discussed and explored. Special emphasis will be placed on nontraditional and emerging financing techniques emerging on the internet.

CSB 6732 Marketing the Entrepreneurial Venture

3 credits
Students will explore the various options available to market their venture. Emphasis will be placed on the use of low-cost and not cost strategies and tactics. Use of technology and social media will be reinforced and evaluated.


CSB 6733 Entrepreneurial Practicum

3 Credits
This course seeks to immerse the student in real life experiences of an entrepreneur. Each student will be expected to spend 6-8 weeks interning in a small business in order to better hone their understanding of being an entrepreneur and the challenges that each faces. Afterwards, the student will utilize the knowledge learned to complete his/her Business Plan.


Finance

CSB 6411: International Financial Management.
3 credits
Introduces the process of financial management in the international context; extends analysis of the financial management course to include effect of international forces on foreign investment and cash flows and develop strategies which the financial manager can use for effective management. Topics include study of International capital markets, Country Risk Analysis, Foreign exchange market, derivative instruments and risk management, financing international trade and capital budgeting in an international context. Prerequisite: 5B 5410.

CSB 6413: Capital Markets and Investment Banking.
3 credits
Examines role of investment banking firms in the capital acquisition process, from the points of view of security issuing firms and institutional and individual investors active in capital markets. Topics include the security issuance by both corporate and not-for-profit organizations, and the role of the investment bank in corporate restructuring and corporate control contests. Prerequisite: 5B 5410.

CSB 6414: Management of Financial Institutions
3 credits
Examines the role or financial institutions in the financial system; with special emphasis on depository financial institutions. Study of the different types of financial institutions that include Investment Banks, Insurance companies, Pension Funds, Commercial Banks and Savings and Loans. Analysis and discussion of the changing regulatory environment, the performance of financial institutions in this environment, asset-allocation decisions, asset-liability management, inter­national operations and the international financial system, asset securitization and other contemporary topics in financial services. Teaching method include lectures, cases and problem solving. Prerequisite: 5B 5410.

CSB 6415: Real Estate Finance.
3 credits
Focuses on techniques of analyzing and financing real estate investments. Topics include sources of funds, financing instruments, role of various financial institutions and the regulatory environment. Prerequisite: 5B 5410. Students with a concen­tration in Finance may only take one real estate course to satisfy the Finance concentration requirement. Any other real estate course will be counted as a general MBA elective.

CSB 6416: Corporate Finance 
(Formerly Management of Financial Resources).
3 credits
Examines the long-term asset selection and allocation policies of corporations. Coverage includes advanced topics in Capital Budgeting, Leasing, Valuation of corporate assets, applications of options in Corporate Finance and interaction of investment and financing decisions. Teaching methods include case analysis, lectures and a term project. Computer usage required. Prerequisite: 5B 5410. This is a required course for all MBA students with a concentration in Finance.

CSB 6417: Security Analysis and Portfolio Management.
3 credits
Development and implementation of evaluative techniques of security analysis and portfolio management utilizing case analysis, lectures and problem solving. Securities analyzed include stocks, bonds, convertibles, asset-backed bonds, options and mutual funds. Examines risk and return characteristics in a portfolio management context. Emphasis on performance measurement, equilibrium pricing and valuation models, anomalies and other strategies. Teaching method include case analysis and discussion. Prerequisite: SB 5410.

CSB 6419: Commercial Lending.
3 credits
Focuses on development of skills necessary in designing loan contracts and other issues in credit analysis. Topics include loan pricing, syndication, private placements, project finance and loan workout situations. Lending to a variety of industries and businesses will be examined. Prerequisite: SB 5410.

CSB 6420: Real Estate Investments.
3 credits
Advanced treatment of materials in SB 6415; looks at theory and practice of equity investments in real estate assets, with emphasis on commercial properties. Topics include impact of leverage, taxes, securities regulation, REITS, joint ventures and public underwriting of real estate investments. Prerequisite: SB 5410. Students with a concentration in Finance may only take one real estate course to satisfy the Finance concentration requirement. Any other real estate course will be counted as a general MBA elective.


Management

CSB 5711: Management of Organizations.
3 credits
Fosters student's ability to analyze, understand, and design organizational systems; focus on organizational design as a managerial tool for influencing individual behavior; special attention on structure, the selection process, performance, appraisal, control systems, and reward practices as means for affecting human behavior in organizations. Prerequisite: CSB 5710.

CSB 6711: Research and Reports.
3 credits
Designed to increase knowledge of analyzing business problems and preparing and reporting solutions to them through formal and informal reports and oral representations. Identifies business research problems; reviewing the literature; collecting data; investigating and analyzing practical cases in business and indus­try; applying proper statistical treatment to data; writing reports; and making for­mal presentations.

CSB 6712: Industrial and Labor Relations.
3 credits
Study of the history and development of organized labor, collective bargaining, and government's role in management-labor relations; consideration of the interaction of management and labor in relation to the bargaining process.

CSB 6715: Theories of Organizations.
3 credits
Covers major theories relevant to the structures and functions of organizations and the behavior of individuals and groups within them. Prerequisite: CSB 5710.

CSB 6718: Personnel Management.
3 credits
Aids students in understanding current theories and emerging practices in developing a sound personnel program in today's organizations. Prerequisite: CSB 5710.


Marketing

CSB 6200: Marketing Strategy
3 credits
Case and literature studies employed to provide the basis for the understanding of marketing strategy, its implementation, and control functions. Preparation of a marketing plan is required; emphasis is on the application of controllable variables in marketing; (required for marketing concentration). Prerequisite: 5B 5210.

SB 6210: Marketing Research and Information Systems.
3 credits
Behavioral sciences provide framework for understanding descriptive and analytical marketing research procedures. Basic orientation to use of statistical techniques and structure and uses of marketing information systems by business and industry included. Prerequisite: 5B 5210. Experience writing research papers using SPSS to analyze database.

SB 6211: Distributive Systems in Marketing.
3 credits
Examines the evolution, development, and dynamics of strategic distribution channel utilization and competition; logistical methods from product to consumer are included. Prerequisite: 5B 5210.

CSB 6212: Advertising and Promotion Management.
3 credits
Focus on building advertising campaigns in a global setting that reflect integration of advertising management philosophy and current industry trends. Development and execution of a comprehensive advertising campaign reflecting a comprehensive plan of personnel organization, creativity, media, research, budget; coordination is required. Prerequisite: 5B 5210.

CSB 6213: Consumer Behavior.
3 credits
Treatment of consumer buying behavior as a decision-making process involving perceptions, attitudes and behavioral characteristics; by understanding the buyer's environment, shows how marketing effort may influence and alter purchase behavior. Prerequisite: 5B 5210.

CSB 6214: Industrial Marketing.
3 credits
Study of activities specifically related to industrial and commercial goods and services, which supply a derived-demand market from a managerial perspective; forecasting, planning and strategy are included. Prerequisite: 5B 5210. Digitization, ethical, and environmental emphases.

CSB 6215: International Marketing.
3 credits
From the standpoint of international managers, texts, cases, and research papers used to present the international process of planning and executing marketing programs worldwide. International trade theories are critically examined. Digitization, ethical, and environmental emphases.

CSB 6216: Dynamic Cases in Marketing.
3 credits
Seminar employs current complex cases for analysis and integration of the various marketing functions. Prerequisite: 5B 5210.

CSB 6217: Sales Management.
3 credits
Covers recruiting, training, motivating, compensating and evaluating sales personnel; it reflects target marketing to territorial allocations, control functions, setting of personal sales targets, and feedback process. Prerequisite: 5B 5210.

CSB 6218: Brand and Product Management.
3 credits
Study of management of existing products and development of new ones; considers new product strategy, concept generation and screening, launch and post-launch controls, and abandonment. Prerequisite: 5B 5210.

CSB 7200: Special Problems in Marketing.
3 credits
Independent-study course requiring pragmatic research. Prerequisite: permission of instructor.


Sports & Entertainment Management

CSB 6720 - Entrepreneurial Thinking

3 credits

Focuses on all aspects of starting a business: selecting promising ideas, initiating new ventures and obtaining initial
financing. Examines analysis of procedures necessary for developing or acquiring a major management and equity
position in a new or existing business venture. Concentrates on how ventures are begun, how venture ideas and
other key ingredients for start-ups are derived, and how to evaluate new venture proposals. Explores business plan
development.


CSB 6721 - Sports and Entertainment Marketing

3 credits

This course is designed for students interested in application of marketing principles to sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing,
and naming rights; business foundations; concessions and on site merchandising; economic foundations; promotion; safety and security; and human relations.


CSB 6722 - Sports and Entertainment Law

3 credits

An examination of the sports and entertainment industry requires delving into the law of contracts, labor, anti-trust, intellectual property, torts, Internet and the U.S. Constitution. Our analysis begins by studying college sports, amateur sports, Olympic sports, and Title IX's impact on athletic opportunities for women. A significant amount of the classroom material is devoted to surveying the major professional team sports including looking at collective bargaining agreements, labor discord, privacy, salaries, drug testing and freedom of movement from team to team. The economic aspects of both professional sports and movie industry are explored. This includes looking at team franchise movement in professional sports and financing, producing, and distributing movies and TV. The role of the Screen Actors Guild is reviewed at length. Agency law is also examined in the context of the relationships involving agents (and/or managers) who represent celebrities and athletes.

CSB 6723 - Managing and Operating in the Sports and Entertainment Industry

3 credits
This course offers an overview of the sport business and entertainment industry and examines the principles and applications of sport business and entertainment management in professional, collegiate, and Olympic sports. Issuessuch as talent identification, hiring and firing, and cultural, social and community issues are explored.