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SCHOOL OF BUSINESS

Marketing Department

Home Marketing Department

School of Business Administration
223 James P. Brawley Drive, S.W.
Atlanta, GA 30314
(404) 880-8454
Fax: (404) 880-8458

As the vital link between customer and firm, marketing in an organization helps guide the selection of goods and services produced, the establishment and maintenance of effective and efficient means of distribution, the pricing process and promotional systems, which includes advertising and sales.

The department's objective is to integrate sound concepts and marketplace realities so that students will have strong preparation for rewarding marketing positions that foster advancement in marketing organizations.

UNDERGRADUATE COURSES

  • Principles of Marketing
  • Marketing Research
  • Marketing Management
  • Consumer Behavior
  • Retailing
  • Introduction to Professional Sales
  • International Marketing
  • Principles of Advertising

Detailed course descriptions for undergraduate programs

GRADUATE COURSES

  • Marketing Management
  • International Business
  • Marketing Strategy
  • Marketing Research and Information Systems
  • Distributive Systems in Marketing
  • Advertising and Promotion Management
  • Consumer Behavior
  • Industrial Marketing
  • International Marketing
  • Dynamic Cases in Marketing
  • Sales Management
  • Brand and Product Management
  • Special Problems in Marketing
  • Transportation and the Urban Environment
  • Transportation and Urban Planning
  • Urban Systems Management
  • Special Problems in Transportation

Detailed course descriptions for graduate programs

Faculty

  • Tom Apaiwongse, PhD
  • Ivor Mitchell, PhD
  • Jamie Pleasant, PhD
  • Charles W. Richardson, Jr, PhD
  • Donald Vest, PhD