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TECHNOLOGY TRANSFER

Marketing

  • Once the initial evaluation is complete, if the invention has potential commercial applicability, T2 will draft a brief, one page description of the new technology to use for marketing. During the drafting process, a T2 representative will often contact researchers for assistance in identifying compelling data or images that will help communicate the potential importance of the new technology. T2 will also begin researching and contacting companies that work in relevant market sectors to determine their interest in securing a license and commercializing the technology.

  • It is very helpful for inventors to identify any companies that they are aware of which might have an interest in the new invention. Because researchers routinely attend conferences and review published literature, researchers are often the best source of leads for potential licensees. Even if you do not know a contact person at the company, please still list the company on the disclosure form.

  • At times, T2 will delay the marketing of an invention. For example, if an invention is disclosed at a very early stage and there is no data demonstrating that it actually works, it would be difficult to attract commercial interest. In this circumstance, T2 would likely delay the marketing until the research group has had the time to secure some compelling data on the invention’s potential. T2 goal is to assure that its marketing activities are conducted when the invention has the best chance of attracting commercial interest. Inventors are encouraged to assist in the marketing of inventions when they are able to do so.

  • If a company expresses an interest in the technology, they generally need additional details to determine if the new invention is a potential fit. If T2 is aware of published articles that describe the invention, we will start by providing those publicly available documents to the company. If additional details are still needed (or if published articles do not exist), the inventors will need to discuss technical details directly with the company. The inventor’s direct involvement in this initial conversation is critical – with over 600 active inventions in the CAU portfolio, it is impossible for the licensing officer to know an invention and its potential as well as the inventor does. If needed, T2 will put a confidentiality agreement in place with the company prior to any detailed technical discussions.

  • If a company is interested in securing a formal option or license agreement after the technical discussions are complete, the licensing officer will work out an appropriate arrangement with the company. The specific arrangement can vary widely and will depend on the circumstances.