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Ways to Give to CAU

Clark Atlanta University
Office of Institutional Advancement
317 Haven-Warren
223 James P. Brawley Drive, S.W.
Atlanta, GA 30314
Phone:  404-880-8710
Fax: 404-880-8395


There are many ways to give to Clark Atlanta University.  By sharing your resources, you enhance the quality of our students' academic, research and professional experiences in the classroom and beyond.  Of course, this ultimately enhances the quality of your life and your community.  The means by which you share your resources is up to you.  Our goal is to make it as simple as convenient for you as possible!

Alumni, friends, and University partners can contribute to CAU in multiple ways – an annual unresctricted gift, an endowed gift, a capital gift, a planned gift or a bequest! Your gift to CAU helps create opportunities for our students to expand their personal and professional horizons, or it allows the University to build and strengthen programming to achieve that aim. Your generosity also helps to increase faculty development and advances our overall efforts toward making a difference in the experience of CAU's students. Please take a moment to learn how convenient it is for you to make your gift to CAU right now!

Give Online : Give by Phone : Reocurring Gifts

The fastest way to give to CAU is to make a gift online or to simply call us and provide your credit card information.  You may also mail a check to CAU with a note detailing how you would like us to direct your gift. However, if your goal is to become a consistent loyal donor, we encourage you to work with your preferred bank or credit card provider to authorize automatic recurring gifts to the Annual Fund. CAU is pleased to provide flexible and convenient options for making your gift.  We appreciate your generosity.

Matching Gifts

Many corporations have programs that will partially or fully match your gift to CAU. This doubles or triples the impact of your generosity! If your company matches charitable contributions, simply request a matching gift form from your employer, complete and sign it, then send it to Clark Atlanta University with your gift or give the e-mail address: ssmith@cau.edu for CAU contact on your online form. We will do the rest!  Some companies also match gifts made by retirees and/or spouses. If you have any questions, please contact Shemitria Smith, Director of Advancement Operations at 404-880-6909 or ssmith@cau.edu.


We will gladly work with you to process gifts made by securities transfer. If you have stock or bond certificates that you would like to transfer to CAU and receive tax credit for your gift, please call 404-880-6186 for instructions and assistance.


Gifts made to establish endowments are held in perpetuity.  The interest earned is withdrawn annually and added to the University's revenues for scholarship and professorial awards.

Planned Giving

There are various types of planned gifts.  These include: A) bequests; B) life income gifts; C) life insurance; and D) real estate, tangible property and securities.

Planned giving helps the donor and the financial advisor to develop a gift that meets an individual's philanthropic goals. A properly planned gift makes it possible to reduce or eliminate gift, estate and capital gains taxes. While some planned gifts provide a life-long income to the donor, others use estate and tax planning techniques to provide for charity and other heirs in ways that maximize the gift and/or minimize its impact on the donor’s estate. For more information on making a planned gift or bequest, please call 404-880-6186.

Through planned giving, you can:

  1. Leave a legacy for CAU;
  2. Realize charitable income and/or gift or estate tax deductions; and
  3. Provide for yourself or your loved ones.

For more information, or to begin planning your gift to the University, simply call 404-880-6189 for an appointment to discuss your personally tailored method of giving.

Types of Planned Gifts:

A.   Bequests and Estate Plan Gifts

You may make a bequestor gift through your estate by including a provision in your will or living trust, or by naming CAU as a beneficiary of a retirement plan or life insurance policy. The amount left to the university can be expressed as a dollar amount or as a percentage of the assets to be given.

B.   Life Income Gifts

A life income gift allows you to give assets to CAU while providing yourself or others with income for a period of time before CAU is permitted to use your gift. You may make a life income gift by transferring securities, cash, or other property to CAU or a trustee. The university or trustee then manages the investment of the assets and pays an income to you, your designated beneficiaries, or both. Income payments continue for the beneficiaries’ lives or, in some cases, for a term of up to 20 years. There are several kinds of life income gifts available at CAU:

Charitable Gift Annuities In exchange for an outright gift, CAU agrees to contract to pay a fixed amount each year to you and/or another beneficiary for life.

Charitable Remainder Unitrusts You establish a trust from which you and/or otherbeneficiaries receive variable annualpayments for life and/or a term of years. At the end of the term, the remainderof the trust assets go to CAU for the purposes you designate.

Charitable Remainder Annuity Trusts You establish a trust from which you and/or other beneficiaries receive annual payments of a fixed dollar amount for life and/or term of years, after which the remainder of the trust assets pass to CAU for the purposes you designate.

Pooled Income Funds Your gift goes into an investment pool that functions like a mutual fund. Investment returns are paid to you and/or other beneficiaries for life, after which your gift is withdrawn and used to support your designated purpose at CAU.

C.   Charitable Lead Trusts

A charitable lead trust makes an annual payment to CAU for a period of years, and at the end of the term, the remaining assets go to your children or other beneficiary.

D.   Donor Advised Funds

A donor advised fund allows you tomake a tax-deductible gift to CAU to establish a fund today, and later advisethe university on how you would like the gift used. At least half of the giftmust be designated to CAU, and the rest may support other charities.

Assets to Give:  Securities, Real Estate, and More

A.   Cash

Cash gifts may allow you to use more of the charitable income tax deduction in any given year than gifts made with other types of assets. A gift of cash can be a simple way to provide an outright gift, make a bequest, or establish a life income gift, such as a charitable gift annuity, a charitable remainder annuity trust, or a charitable remainder unitrust.

B.   Publicly Traded Securities

Publicly traded securities can be used to make an outright charitable gift. If you give appreciated securities that you have held longer than one year, you are entitled to a charitable deduction on your income tax for that full fair market value of the securities. You also may be able to defer or completely avoid capital gains tax on the securities, depending on the type of gift.Publicly traded securities can also be given to CAU to establish a life income gift or through one’s estate.

Publicly traded securities may be transferred electronically from a brokerage account to CAU.To ensure that your gift is properly credited, if your gift is to establish or add to a life income gift, please contact us before you make the gift.

C.   Real Estate

Real estate can be given through an estate or to fund some life income gifts such as the charitable remainder unitrust. Another option is to give CAU a remainder interest in your home while retaining the right to live in it for the rest of your life. This option affords owners a current income tax charitable deduction for a portion of the property’s value.

D.   Retirement Plans

A retirement plan can be a very tax-efficient and simple way of including the university in your estate plans. The best method is to name CAU as a primary or secondary beneficiary on your plan’s beneficiary designation form. The tax advantage stems from the fact that most retirement plans (other than Roth IRA’s) are subject to income taxes – and possibly estate taxes - if left to an individual beneficiary; however, a charity that is named as the beneficiary does not pay income or estate taxes on the distribution. Thus, the full value of what is distributed can be used by CAU as a gift from your estate, supporting the purpose you designate.

E.   Life Insurance

You can make CAU the beneficiary of a life insurance policy, and your estate will receive a charitable deduction from estate taxes for that gift. You may also, under certain circumstances during your lifetime, make CAU the owner of a life insurance policy on your life, and receive an income tax charitable deduction for a portion of the face value of that policy.

We value and appreciate your generosity!   Our objective is to make giving as simple and convenient for you as possible. 

For more information on making your gift to Clark Atlanta University, or to explore University naming opportunities, contact us at:  planmygift@cau.edu or 404-880-6189.

Clark Atlanta University Office of Institutional Advancement and University Relations
233 James P. Brawley Drive, S.W.
205 Harkness Hall
Atlanta, GA 30314
Phone:  (404) 880-6186
Email: planmygift@cau.edu

Thank you!