As vice president, African-American Business Strategy for North America, Colon is responsible for engaging Hispanic and African American business and media communities, as well as building a network of Toyota Associates and team members across regions optimize relationships with important external Hispanic and African-American groups. Prior to his current role, Colon was vice president of product communications for Toyota Motor Sales (TMS) U.S.A., Inc., and was responsible for creating, gathering and managing information and promotion initiatives for Toyota brand vehicles in addition to product and sales training. Since beginning his career with Toyota in 1980, Colon has held various roles at Toyota regional offices and TMS headquarters in Torrance, California, including general manager for the Portland Region, general manager for the Chicago Region and vice president of sales and dealer development for the Lexus Division.
Most recently, Colon served as vice president of sales for the Toyota Division where he was responsible for sales support of Toyota regional offices, public companies and private distributors. He serves on the Board of Directors for the Black Star Project and the First Tee of South Los Angeles. In 2011, he was selected to serve on the Board of Directors for California State University, Los Angeles’ Friends of Engineering, Computer Science and Technology Organization. He was also appointed to serve as a member of The United Negro College Fund Los Angeles Leadership Council. Most recently, he was appointed to the Congressional Black Caucus Foundation, where he will support its mission by contributing to developing leaders, informing policy and educating the public.
Colon earned the bachelor’s degree in economics and business from Manchester University in North Manchester, Ind., and in May 2011 he received an Honorary Doctorate of Humane Letters from Martin University in Indianapolis.