Undergraduate Program

Catalogue

ACCOUNTING DEPARTMENT
Wright Hall, 201B
Telephone: 404.880.8480

Purpose

The School of Business Administration at Clark Atlanta University confers (1) the Bachelor of Arts in Business Administration degree with a concentration in Accounting or (2) the Bachelor of Arts in Business Administration degree with a dual concentration in Accounting and Finance, and (3) the Bachelor of Arts in Accounting degree. Graduating students in Business Administration are prepared to pursue advanced studies at the graduate level and professional careers in business. Graduating students with a major in Accounting obtain a practical and theoretical knowledge of accounting through courses in accounting principles, auditing, accounting information systems, and income taxation. This wide range of course offerings prepares them for successful careers in public, private, and government accounting.

The Accounting Department also offers courses in Principles of Accounting and Managerial Accounting to all students majoring in business. Principles of Accounting courses are required by selected degree programs in other colleges at Clark Atlanta University.

REQUIRED COURSES

BACHELOR OF ARTS IN BUSINESS ADMINISTRATION

BUS 207. Principles of Accounting I 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Prerequisites: MAT-C 105, Pre-Calculus I and MAT-C 106, Pre-Calculus II or the equivalents with minimum grades of "C". Students may be co-enrolled in MAT-C 106, Pre-Calculus II and BUS 207.

BUS 208. Principles of Accounting II 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Introductory topics in managerial accounting are also discussed. Prerequisites: MAT-C 106, Pre-Calculus II or the equivalent and BUS 207, Principles of Accounting I with minimum grades of "C".

BUS 301. Managerial Accounting 3 credits
A one-semester course introducing the use of accounting data for decision making. Major emphasis is on increasing ability to grasp analytical concepts and properly apply these concepts to complex business situations. This course is not open to students in the Bachelor of Arts in Accounting program. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of "C".

BACHELOR OF ARTS IN BUSINESS ADMINISTRATION WITH AN ACCOUNTING CONCENTRATION OR AN ACCOUNTING AND FINANCE CONCENTRATION

BUS 207. Principles of Accounting I 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Prerequisites: MAT-C 105, Pre-Calculus I and MAT-C 106, Pre-Calculus II or the equivalents with minimum grades of "C". Students may be co-enrolled in MAT-C 106, Pre-Calculus II and BUS 207.

BUS 208. Principles of Accounting II 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Introductory topics in managerial accounting are also discussed. Prerequisites: MAT-C 106, Pre-Calculus II or the equivalent and BUS 207, Principles of Accounting I with minimum grades of "C".

BUS 301. Managerial Accounting 3 credits
A one-semester course introducing the use of accounting data for decision making. Major emphasis is on increasing ability to grasp analytical concepts and properly apply these concepts to complex business situations. This course is not open to students in the Bachelor of Arts in Accounting program. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of "C".

BUS 303. Intermediate Accounting I 3 credits
A one-semester course in understanding accounting theory and concepts including the conceptual framework of accounting, financial statements, problems in income determination and reporting. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of "C".

BUS 304. Intermediate Accounting II 3 credits
A one-semester course in understanding accounting theory and concepts including the conceptual framework of accounting, financial statements, problems in income determination and reporting. Prerequisite: BUS 303, Intermediate Accounting I with a minimum grade of "C".

BACHELOR OF ARTS IN ACCOUNTING

BUS 207. Principles of Accounting I 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Prerequisites: MAT-C 105, Pre-Calculus I and MAT-C 106, Pre-Calculus II or the equivalents with minimum grades of "C". Students may be co-enrolled in MAT-C 106, Pre-Calculus II and BUS 207.

BUS 208. Principles of Accounting II 3 credits
A one-semester course introducing generally accepted accounting principles. The course covers the fundamentals of recording and accumulating accounting data and the preparation, meaning, and uses of financial statements. Introductory topics in managerial accounting are also discussed. Prerequisites: MAT-C 106, Pre-Calculus II or the equivalent and BUS 207, Principles of Accounting I with minimum grades of "C".

BUS 305. Cost Accounting 3 credits
A one-semester course introducing cost determination, accumulation; and application to products and/or services. The primary emphasis is on mastery of analytical concepts and proper application of cost accounting techniques to business situations. This course is only open to students in the Bachelor of Arts in Accounting program. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of "C".

BUS 308. Accounting Information Systems 3 credits
A one-semester course presenting accounting activities in the framework of an integrated information system. Among other topics included in the course are principles of internal control, database management systems, and electronic commerce. Prerequisites: BUS 303, Intermediate Accounting I and BUS 305, Cost Accounting with minimum grades of "C".

BUS 405. Auditing 3 credits
A one-semester course introducing the standards and principles of auditing, procedures for conducting an audit, and the preparation of working papers and reports. Major topics include control and prevention of fraud and errors through internal control systems, moral and legal responsibilities of the auditor, and professional ethics. Prerequisites: BUS 304, Intermediate Accounting II and BUS 308, Accounting Information Systems with minimum grades of "C".

BUS 426. Individual Income Tax 3 credits
A one-semester course introducing the Internal Revenue Code and rulings and regulations of the Department of the Treasury and the Securities and Exchange Commission. The course emphasizes taxation of individuals. Prerequisite: BUS 208, Principles of Accounting II with a minimum grade of "C".

BUS 427. Business Income Tax 3 credits
A one-semester course introducing the Internal Revenue Code and rulings and regulations of the Department of the Treasury and the Securities and Exchange Commission. The course emphasizes income tax aspects of corporations, partnerships, estates, trusts, tax exempt organizations, and special issues in taxation. Prerequisite: BUS 426, Individual Income Tax with a minimum grade of "C".

BUS 465. Advanced Accounting 3 credits
A one-semester course presenting specialized accounting problems likely to be encountered by public accountants or by those in corporate positions. The course explores accounting needs of partnerships, consolidations, business combination, liquidations, and estates and trusts. Prerequisite: Bus 304, Intermediate Accounting II with a minimum grade of "C".

ELECTIVE COURSES

BUS 209. Accounting for Nonbusiness Majors 3 credits
A one-semester course introducing basic Accounting principles and the role of financial statements in making business decisions. This course is not open to students majoring in business. Prerequisites: Mat-C 104.

SB 5690. Fund Accounting 3 credits
A one-semester graduate course introducing concepts and techniques of fund accounting with reporting and management problems of not-for-profit organizations and governmental bodies. This course is open to undergraduate seniors concentrating or majoring in Accounting. Prerequisite: BUS 304, Intermediate Accounting II with a minimum grade of "C".

DECISION SCIENCE DEPARTMENT
Wright Hall 99B
Telephone: 404-880-8450

Purpose

The Decision Sciences Department provides curricula and disciplines to improve the quality of managerial decision making with the information technology support in complex, dynamic, and uncertain business environments. A decision sciences expert is a problem solver, using analytical/quantitative skills, information technology, and sophisticated knowledge not only in decision-making processes but also in the other functional areas of business, which is particularly designed for managers and small business entrepreneurs.

All undergraduate students in the Business School are required to take CBUS 205 Quantitative Analysis for Business, CBUS 306 Computer Information Systems (CBUS 308 Accounting information Systems for Accounting majors), CBUS 313 Statistics I, and CBUS 460 Production/Operations Management. The courses emphasize relevant and useful instruction, research, and service as indicated in the Bachelor of Arts in Business Administration Program.

REQUIRED COURSE DESCRIPTIONS

BACHELOR OF ARTS IN BUSINESS ADMINISTRATION

CBUS 205. Quantitative Analysis for Business 3 credits
Provides students with an introduction to quantitative methods in analyzing problems for business decision making. A major emphasis is placed on concepts of calculus with applications to business, mathematics of finance, development and formulation of quantitative models, and solving the business problems, along with extensive use of Excel. Prerequisite: MAT 105/106.

CBUS 306. Management Information Systems 3 credits
This introductory course contains ideas, concepts, and principles on the basic information systems that every business students should be exposed to in the core business requirement. It integrates both computer concepts and information systems concepts, and provides a strong managerial emphasis.
Prerequisite: CIS 100.

CBUS 313. Statistics I 3 credits
Basic statistical concepts, techniques, and their applications to business decision-making. Covers the descriptive aspects for statistics, involving data collection, organization, presentation, and introduces students to probability and inferential statistics. Prerequisite: CBUS 205.

CBUS 460. Production/Operations Management 3 credits
Provides students with an understanding of the primary activities of the operations function in organizations. Intended to develop skills in the art of formulating quantitative models of real world decision making, operations strategy, and business applications, including cost-benefit analysis, forecasting, problem design and processing, planning, allocating scare resources, facility locations, layouts, scheduling, and inventory management. Students will experience the extensive use of the computer to assist in solving the business problems. Prerequisite: CBUS 313.

FINANCE DEPARTMENT
Wright Hall, 200-A
Telephone: 880-8475

Purpose

The finance curriculum is designed to provide students with the tools required for careers in financial management in non-financial corporations, the financial services industry, and not-for-profit organizations. The course offerings include required courses for all students enrolled in the School of Business and elective courses for students concentrating in the finance area including courses in Real Estate and Insurance.

The course offerings are designed to equip students with the breadth of knowledge required to become effective financial analysts and managers in a rapidly changing economic environment.

All undergraduate students in the Business School are required to take the course, Business Finance (BUS 341) as part of the general business core. In addition, business students with a concentration in Finance must take an additional eighteen (18) credit hours in approved finance electives. See the concentration requirements in the section on program of study for Business Administration students.

COURSE DESCRIPTIONS

BUS 250 Personal Finance 3 credits
The course focuses on aspects of personal financial planning including career planning, tax preparation, risk management and insurance, cash and credit management and budgeting, investing, retirement and real estate planning. This course is only counted as a general elective and NOT a finance concentration elective.

BUS 285 Real Estate Principles and Practices 3 credits
Introduction to real estate terms, concepts and attributes. The appraisal process and real estate law is also studied. This course meets the educational requirements for the Georgia Real Estate Sales license. This course is only counted as a general elective and NOT a finance concentration elective.

BUS 297, BUS 298, BUS 298 FSI Seminar 1 credit each
This seminar series is required for participants in the Financial Services Institute (FSI) program and all three must be taken in successive semesters in order to count as a general elective. In each course presentations by faculty and practitioner experts cover practical aspects of finance careers. Subjects covered include effective interviewing, business etiquette, leadership success techniques, and a thorough treatment of alternative careers in finance. This course is only counted as a general elective and NOT a finance concentration elective.

Required Core Courses (for all undergraduate majors)

BUS 341 Business Finance 3 credits
Introductory level course in financial management. Utilizing a risk-return approach the course focuses on basic principles of financial analysis and forecasting, working capital management, time value of money, introduction to capital budgeting and leverage/risk analysis. Prerequisites: BUS 207/208 with C or better and ECO 251/252

Finance Elective Courses

BUS 360 Principles of Insurance I 3 credits
Study of the basic uses and functions of insurance as applied to the overall treatment of risk. Presented from the viewpoint of the consumer. Prerequisite: BUS 341

BUS 386 Real Estate Finance and Investments 3 credits
This course introduces students to the principles and methods of financing and investing in Real Estate Assets. Topics include financing sources (private and governmental) and different types of financing instruments, and applications of techniques of investment analysis to real property.
Prerequisite: BUS 341

BUS 420 International Financial Management 3 credits
Examines international capital movements and balance of payment problems. Students analyze problems of international operations as they affect financial functions and review foreign and international institutions and the foreign exchange process. The course aims at familiarizing students with the concepts of multinational financial management and financial decision-making in the international context. Required course for students with a concentration in Finance or international Business. Prerequisite: BUS 341.

BUS 451 Commercial Bank Management 3 credits
The course focuses on the management and operations of commercial banks. Topics covered will include the recent developments in the banking industry, the regulatory environment, the financial performance measurement in banks, asset-liability management, use of derivatives, the lending process and changes and the changing role of banks in all of areas in an increasingly global environment. Required course for students with a concentration in Finance. Prerequisite: BUS 341.

BUS 452 Security Analysis and Portfolio Management 3 credits
Analysis and evaluation of investments in various types of listed securities including stocks, bonds and mutual funds and their performance utilizing financial and statistical models with the aid of investment software. Topics include legal and ethical issues in the investment industry and international investment alternatives. Students are introduced to the fundamentals of diversification portfolio management and performance measurement. Required course for students with a concentration in Finance. Prerequisite: BUS 341

BUS 453 Corporate Finance 3 credits
This course provides students with an understanding of long-term financial decision analysis for corporations. Topics include a thorough analysis of capital expenditure analysis, cost of capital, valuation and concepts of capital structure. Course projects require the use of computers for data collection and financial decision-making. Required course for students with a concentration in Finance. Prerequisite: BUS 341

BUS 454. Financial Analysis for Decision-Making 3 credits
Exposes students to various forms of financial decision making in a variety of contexts. Students will practice decision-making skills using financial analysis in assessing firm performance, evaluating financial alternatives and in valuation. Students will develop proficiency in financial statement analysis, financial forecasting, and investment and financing decision analysis. Textbook case studies and computer software with current technology for financial modeling and data analysis are utilized. Prerequisite: BUS 341

BUS 455 Financial Markets and Institutions 3 credits
The course surveys financial markets to examine the process of savings and investment. The role of financial institutions in transferring savings primarily to business enterprises for investment is examined. Students will study the principles of financial markets, develop an understanding of how interest rates are determined and measured, the concept of the required rate of return, the theory of portfolio choice and diversification and will be guided through the process of asset pricing and derivative markets. This course may be used as a substitute for BUS451 to satisfy the finance concentration requirement. Prerequisite: BUS 341

MANAGEMENT DEPARTMENT
Wright Hall, 200-B
Telephone: 880-8453

Purpose

The Management Department seeks to offer curriculum and instruction in the forms of work that all managers must perform-planning, organizing, staffing, motivating, and controlling. The Department's objective is to provide students with the knowledge necessary for students to become effective managers in the private and public enterprise sectors.

The courses listed below meet the requirements for the Bachelor of Arts in Business Administration and Accounting.

REQUIRED COURSE DESCRIPTIONS

Bachelor of Arts in Business Administration

BUS 330. Legal, Social, and Ethical Aspects of Business I 3 credits
Introduction to business law. This course surveys the nature, types, and functions of laws regulating businesses. Students are introduced to the role of the court systems in business and the concepts of contract and agency. Students are also introduced to the social and ethical aspects of business.

BUS 340. Principles of Management 3 credits
Conceptual framework for the study, evaluation, and practice of management. Emphasis is on planning, organizing, staffing, influencing, and controlling as these factors affect managerial decision making. Addresses problems of both the sole proprietorship and the corporation.

BUS 485. Business Policy 3 credits
Integration of knowledge from various functional fields of business. Students approach policy making and administration from a top-management point of view. Prerequisites: BUS 340 and 335.

Bachelor of Arts in Business Administration with Management Concentration
Students may select four of the following courses:

BUS 337. Introduction to International Business Management 3 credits
Study of domestic and foreign environmental factors affecting the international operations of United States business firms. The course stresses personal experiences and observations regarding leadership and helps students assess leadership qualities and style.

BUS 372. Personnel Management 3 credits
Exploration of organizational behavior and human performance in the organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. Prerequisite: BUS 340.

BUS 468. Organizational Behavior 3 credits
Exploration of organizational behavior and human performance in organization. Students examine structure, the selection process, performance appraisal, control systems, and reward practices as means of affecting human behavior in organizations. PSY 318, Industrial and Organizational Psychology, may be taken as a substitute course.

BUS 471. Employee Benefits 3 credits
Basic uses and functions of employee benefit plans and their impact on organizations and employees. Areas covered include social security, group insurance, profit-sharing, pensions, and investment plans.

BUS 480. Entrepreneurship and Enterprise 3 credits
Analysis of procedures necessary for developing or acquiring a major management and equity position in a new or existing business venture. The course focuses on the problems of purchasing or initiating an enterprise and the analysis needed to address those problems rather than on day-to-day management.

BUS 488. Business Internship
Students obtain credit from practical experiences in supervised internship programs. Prior approval from Chairperson is required.

BUS 498. Senior/Business Seminar 1 credit
Senior level issues course in business. Includes guest lecturers, panel discussions, site visits, case studies, business analysis and discussions of contemporary problems and issues affecting businesses as well as the development of personal skills necessary for adapting to a highly technological labor market.

ELECTIVE COURSE DESCRIPTION

BUS 331. Legal, Social, and Ethical Aspects of Business II 3 credits
Continuation of BUS 330. Examine partnerships, corporations, commercial paper, secured transaction sales, consumer credit, bankruptcy, and modern legislation regulating business. Increased emphasis on social and ethical responsibilities of management.

PSY 337. Industrial and Organizational Psychology 3 credits
Survey of methods and findings in the scientific study of humans at work as applied to business, industry, and government. Topics include employee selection, training, and motivation. Prerequisite: PSY 211 and 313.

MARKETING DEPARTMENT
Wright Hall, 201-C
Telephone: 880-8467

Background

Marketing is the vital component that works in organizations to promote exchanges that satisfy customers while helping to attain organizational goals. As a basic functional field of business, Marketing has been present throughout the history of the University's founding institutions. Marketing offers required core courses for both the bachelor and MBA programs, and in each of the programs it offers an area of concentration that is selected by a substantial number of students.

Purposes

The Marketing Department offers relevant instruction, research and service. As the vital link between the customer and the whole firm, marketing helps guide the selection of goods and services produced, the establishment and maintenance of effective and efficient means of distribution, the pricing process, and the promotional system, which includes advertising and sales. The objective is to join sound concepts and marketplace realities so that students will have strong preparation for rewarding marketing positions and the capacity for advancement in marketing organizations. The courses listed below fit as indicated in the Bachelor of Arts in Business Administration degree.

COURSE DESCRIPTIONS

REQUIRED COURSES:

BUS 335. Principles of Marketing Fall/Spring, 3 credits
The Marketing process as applied by profit and not-for-profit organizations. The course emphasizes the adoption of the marketing concept philosophy in a global setting.

BUS 445. Marketing Research Fall/Summer, 3 credits
The gathering, analysis, and presentation of information to guide marketing decisions. Includes research project design, use of information sources, and research report preparation. Prerequisites: BUS 313 and 335.

BUS 450. Marketing Management Spring, 3 credits
Develops the environmental, managerial, and strategic planning aspects of marketing theory and practice. Experience in producing an actual marketing plan. Prerequisite: BUS 313 and 335

ELECTIVE COURSE DESCRIPTIONS

Two courses must be selected to complete a Marketing Concentration in the Business Administration major.

BUS 411. Retailing Spring, 3 credits
A study of the basic concepts and principles of retailing and its role in distribution in terms of administrative organization, site selection, buying, pricing, merchandising, promotions and current trends in retailing. Prerequisite: BUS 335.

BUS 421. Introduction to Professional Sales Fall, 3 credits
A study of the theory and practice of professional sales with special emphasis on application of concepts in actual sales presentations.

BUS 422. International Marketing Fall, 3 credits
Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Special consideration of Third World economics is stressed.

BUS 431. Principles of Advertising Spring, 3 credits
Course is designed to introduce students to the field and practice of advertising with an emphasis on the pervasiveness of advertising in contemporary society. The student will develop knowledge of the business, creation and media placement of advertising, and will become acquainted with advertising management, strategies and processes.