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Academic
Programs
Marketing
The Marketing Department offers relevant and useful instruction,
research and service. As the vital link between customer and
firm, marketing in an organization helps guide the selection
of goods and services produced, the establishment and maintenance
of effective and efficient means of distribution, the pricing
process and promotional systems, which includes advertising and
sales.
The Department's objective is to join sound concepts and marketplace
realities so that students will have strong preparation for rewarding
marketing positions and capacity for advancement in marketing
organizations.
Faculty
- Bill Brown
- Tom Apaiwongse
- Joyce McGriff
- Ivor Mitchell
- Kimberly Grantham
Courses
UNDERGRADUATE COURSES
· Principles of Marketing
· Marketing Research
· Marketing Management
· Retailing
· Introduction to Professional Sales
· International Marketing
· Principles of Advertising
GRADUATE COURSE
· Marketing Management
· International Business
· Marketing Strategy
· Marketing Research and Information Systems
· Distributive Systems in Marketing
· Advertising and Promotion Management
· Consumer Behavior
· Industrial Marketing
· International Marketing
· Dynamic Cases in Marketing
· Sales Management
· Brand and Product Management
· Special Problems in Marketing
· Transportation and the Urban Environment
· Transportation and Urban Planning
· Urban Systems Management
· Special Problems in Transportation
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The School
of Business is Accredited by AACSB/The International Association
for Management Education at both the Undergraduate and Graduate
Levels. |
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