ATLANTA (July 3, 2013) - Clark Atlanta University 2013 MBA graduates Christopher Gladney and Jarvis Robertson recently won the prestigious Innovation Challenge and a $5,000 cash prize, sponsored by Skild, a privately held company that helps companies and organizations design and manage online contests.
The Innovation Challenge is the world's largest and most established online innovation competition. For more than ten years, the brightest and most creative people throughout the world have been matched with leading companies in an experience designed to address the companies most pressing business and social innovation challenges. Gladney and Robertson were charged with developing a strategic marketing campaign to shape the future of Seagram’s national brand. They produced an integrated campaign that encompassed both traditional and non-traditional marketing tactics to increase Seagram’s market share and optimize return on investment. The two graduates are working with company executives to execute the plan.
Dr. Charles Moses, interim dean of CAU’s School of Business Administration, said, “We are delighted with the outcome of such hard work and commitment from our students, competing in a two-month project against more than 40 top-tier schools and international MBA programs. This was the university’s first time participating in the Innovation Challenge, and we look forward to future competitions as we continue to train students for global responsibility and positioning.”
About Clark Atlanta University’s School of Business Administration
The School of Business Administration at CAU awarded its first bachelor’s degree in 1931. Its graduate program was founded in 1946. The School was one of the first Historically Black Colleges and Universities (HBCUs) in the nation to have its undergraduate and graduate business programs accredited by the Association to Advance Collegiate Schools of Business International (AACSB). It continues to produce one of the largest classes of African-American MBAs in the world, while its undergraduate program is one of the top 10 percent producers of African-American business professionals in the nation.