Clark Atlanta University Learn Lead Change

Mass Media

Strengthening Academic Quality through Professional Accreditation
in Mass Media Arts
Woodruff Library, Room G-73 LL
Office: 404.880.6222     Fax: 404.880.6252
Website:   
http://www.cau.edu/Academics_Mass_Media_Main.aspx

Activity Director:  Dr. Kandace Harris
Activity Assistant:  Ms. Linda Brown (tentative)

OVERVIEW
The purpose of Title III HBCU activity, Strengthening Academic Quality through Professional Accreditation in Mass Media Arts (by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)) is to strengthen Clark Atlanta University’s institutional competiveness by meeting nationally accepted standards to improve learning skills and competencies, share knowledge and raise the profile of the educational programs. Accreditation processes focus on re-examining the methods in teaching and learning by adapting best practices in the field to achieve effective program outcomes and accountability. Such effort also enhances the value, credibility, and reputation of the University.

Professional accreditation is a means of testing and evaluating educational programs and recognizing those that meet the required standards in preparing graduates for professional practice. The faculty must also design a curriculum that provides a general professional education that prepares students for entry into graduate education and/or professional practice.  Accreditation offers an assurance that those entering careers or further education are appropriately prepared. Over the past decade, Clark Atlanta University has complied with the mandatory provision of applied professional education, by giving priority to obtaining accreditation of its programs wherever applicable.  As a result, accrediting bodies provide input to the development of curriculum in a number of CAU programs.

Academic – There are three categories of programs in this initiative:

  1. Candidacy Stage
  2. Reaffirmation/Maintenance Stage
  3. Post Reaffirmation Stage

Currently, academic programs in the professional Schools of Business Administration, Education, and Social Work are accredited by their respective professional accreditation agencies. The School of Arts and Sciences currently has 16 degree granting departments of which the Department of Public Administration has been accredited (by the National Association of Schools of Public Affairs/Administration (NASPAA).The existing professional program accreditations are evidence of the quality of the educational program offerings to both internal and external constituents.

Additional academic departments are also encouraged to actively pursue professional program accreditation as a means of sharing knowledge and raising the profiles of the educational programs.