The Mission of the Division

To develop support, build relationships, and raise money among CAU's primary external constituencies - students, alumni, faculty and staff, trustees, corporations and foundations, parents and friends, as defined by the University's mission, goals, programs and activities.

The three central units to the University's fund-raising enterprise are Institutional Advancement (fundraising and advancement information systems), University Relations (marketing and communications), and Alumni Affairs. These offices report to the Vice President for Institutional Advancement and University Relations.

Fundraising and University Development

Annual Fund - Supporting a Heritage of Excellence

The Clark Atlanta University Annual Fund was established to encourage, promote and recognize the on going loyalty of Clark Atlanta University alumni, friends, parents, corporate and organizational supporters. The CAU Annual Fund is the cornerstone of the University’s mission to help CAU remain affordable to students from all backgrounds. With its shared goals of encouraging donor participation and increasing annual unrestricted giving, the CAU Annual Fund draws upon alumni, friends, parents and supporters to provide Clark Atlanta University with a firm foundation of financial support.

The CAU Annual Fund is a catalyst for leveraging individual generosity into collective energy resulting in an increase in alumni and community engagement and participation. It represents a dynamic interaction of people working together to achieve great things in the nameClark Atlanta University.

Gifts made to the CAU Annual Fund are both restricted and unrestricted. Unrestricted gifts enable the University to use the money where it is most needed. Restricted gifts are directed to a specific area designated by the donor. Your annual gifts continue to improve the University and provide a lasting impact on the lives of its students. As a premier institution of higher learning, financial assistance for students stands at the heart of CAU's heritage.

University Development

The Division of Institutional Advancement and University Relations works with the deans, faculty, and administrative leadership of the University to cultivate individuals, corporations, foundations, and organizations to support the mission of Clark Atlanta University by soliciting funds for the following fund-raising priorities:

• Student Scholarships
  
  
• Student Support/Services
  
  
• Faculty Recruitment and Retention
  
  
• Graduate Programs Support and Enrichments
  
  
• Capital and Infrastructure Improvements

The IA/UR fund-raising team works with all University constituencies to position CAU with external community to maximize potential donor opportunities.

The central IA/UR staff:

Coordinates all relationships with external donors and supporters;

Processes gifts that are given to CAU;

Manages the University's alumni and donor database.