Office of Marketing and Communications

Mission Statement of the Office of Marketing and Communications

The Office of Marketing and Communications, a unit of the Division of Institutional Advancement and University Relations, establishes and maintains mutual understanding between the University and its constituent groups. OMC plans and executes programs of action that help Clark Atlanta University earn the understanding, acceptance, and support of its many constituents. The role of the OMC is to enhance the University’s positive reputation and to build and sustain relationships through precise, strategic and purposeful communication. The OMC is responsible for producing cost-effective communications. It also creates and maintains enhanced brand identity by communicating the University’s unique features and benefits to key constituent groups. The Office of Marketing and Communications is the entity responsible for managing and overseeing all policies and procedures in connection with marketing, communications, advertising, branding, media and visual identity for the University.

What Do We Do?

The OMC has identified twelve (12) critical areas that can form the basis of a strategic communication platform to be executed for the University. Those twelve areas are: Branding; Integrated Marketing Communication; Marketing Communications; The Presidency and Executive Communications Support; Internal Communications; Fundraising and Alumni Relations Support; Alumni and Donor Relations; Media Relations; Community Relations; Special Events Support; Issue Management; and Crisis Communications.

To accomplish this mission OMC is divided into the following functional areas:

Integrated Marketing Communications

• Branding
• Marketing Communications
• Institutional Advertising
• Special Projects

Public Relations

• Special event consultation
• Counseling the President and officers of the University
• Issue Management
• Crisis Communications
• Community Relations
• Fundraising and Alumni Relations support

Executive Communications

• Speeches and remarks
• Executive correspondence
• Official statements
• Internal Communications

Media Relations

• Print/broadcast news coverage
• Special Projects

New Media

• Website Oversight and Maintenance
• Internet content review

Publications Management

• CAU Magazine
• CAU View
• Connections
• Special and Commemorative Publications