Clark Atlanta University Learn Lead Change

Fashion

Department of Art
Park Street Art and Music Complex
793 Park Street, SW, Atlanta, GA 30310
Telephone: (404) 880-8122 Fax: (404) 880-6175

Degree Programs

B.A. in Fashion Design/Merchandising

Students select from two degree plan options in either fashion design or fashion merchandising. Both plans require a sequence of common courses.

In addition to the University General Education requirements, students pursuing the degree Bachelor of Arts in Fashion Design/Merchandising must take specific courses listed below.

Fashion Common Core Courses
All design concentration students must complete the eleven department common core courses for B.A in Fashion design/merchandising degree.

CART 101 Art Foundations I
CART 102 Art Foundations II
CFAS 210 Principles of the Fashion Industry
CFAS 220 History of Costume
CART 277 Computer Imaging Basics
CFAS 230 Textiles
CFAS 250 Visual Merchandising
CFAS 314 Promotional Planning Strategies
CFAS 440 Retail Management
CFAS 420 Fashion Show Production
CFAS 480 Internship

BACHELOR OF ARTS IN FASHION/MERCHANDISING WITH A CONCENTRATION IN DESIGN (123)

The design concentration focuses on training students to develop apparel for various markets and classifications in keeping with creative, technical, and economic factors. The design concentration provides preparation for entering the apparel industry as apparel designers, costume designers for theatre, assistant fashion stylists/wardrobers, fashion coordinators, production managers, product developers, computer-aided design specialists, merchandisers, findings/trimming buyers, fabric buyers, showroom sales representatives and entrepreneurs. An emphasis on the creative aspects of the industry prepares graduates to design and develop merchandise for manufacturers, wholesalers and retailers.

Student Learning Outcomes:

Students will develop skills in clothing construction, patternmaking, draping techniques and application of computer imaging for fashion design.

Students will design, develop, and construct apparel and related products, while learning about design, product development, apparel construction, fashion illustration, textiles, fashion computer-aided design, flat pattern making, and draping.

Students will understand the importance of communication, critical thinking and the effects they have on this diversified and global industry.

The department’s faculty encourages professionalism. Students benefit from working in retail, management, merchandising marketing and design during their matriculation at CAU and may pursue up to three internships, one as a requirement and two as electives.

In addition to the fashion core courses, students in the design concentration are required to take:

CART 201 Drawing I
CFAS 237 Fashion Illustration
CFAS 240 Apparel Construction
CFAS 310 Flat Pattern
CFAS 320 Draping
CFAS 340 Apparel Construction II
CFAS 350 Fashion Accessory Design
CFAS 360 Fashion Apparel CAD
CFAS 410 Fashion Design Senior Collection
CFAS 450 Fashion Design Portfolio (capstone course)

Suggested Electives include:
CART 202 Drawing II
CART 275 Photography
CART 379 Computer Graphics
CBUS 372 Personnel Management
CBUS 336 Consumer Behavior
CBUS 431 Principles of Advertising
CBUS 480 Entrepreneurship and Enterprise

SAMPLE PLAN OF STUDY

FRESHMAN YEAR
First Semester: 16 hours
CART 101 Art Foundation I (3)
CBIO 101 Biological Science (3)
CENG 105 English Composition I (3)
CMAT103 Algebra I (3)
CGED 100 First-Year Seminar I (1)
Social Science Requirement (3)

Second Semester: 16 hours
CART 102 Art Foundation II (3)
CPHY 102 Physical Science (3)
CENG 106 English Composition II (3)
CMAT 104 Algebra II (3)
CCIS 100 Information Technology and Computer Application (3)
CGED 101 First-Year Seminar II (1)

SOPHOMORE YEAR
First Semester: 18 hours
CART 201 Drawing (3)
CFAS 210 Principles of Fashion Industry (3)
CFAS 220 History of Costume (3)
CFAS 250 Visual Merchandising (3)
CENG 201 World Literature I (3)
CSTA 101 Fundamentals of Speech (3)

Second Semester: 16 hours
CFAS 230-F Textiles (3)
CFAS 240 Apparel Construction I (3)
CPSY 211 General Psychology (3)
CPHI/CREL Philosophy/Religion Requirement (3)
CHUM Humanities Requirement (3)
CPED 101/2 Physical Education Requirement (1)

JUNIOR YEAR
First Semester: 15 hours
CFAS-F 310 Flat Pattern (3)
CFAS 440 Retail Management (3)
CART 277 Computer Imaging Basics (3)
CFAS 237 Fashion Illustration (3)
CHIS-201 U.S., Africa and the World I (3)
Foreign Language Requirement I (3)


Second Semester: 15 hours
CFAS 237 Fashion Illustration (3)
CFAS 314 Promotional Planning Strategies (3)
CFAS-F 320 Draping (3)
CHIS 202 U.S., Africa and the World II (3)
Foreign Language Requirement (3)

SENIOR YEAR
First Semester: 15 hours
CFAS-F 480 Internship (3)
CFAS-F 410 Fashion Design Senior Collection (3)
CFAS-F 340 Apparel Construction II (3)
CFAS-F 360 Fashion Apparel Cad (3)
Elective (3)


Second Semester: 15 hours
CFAS-F 350 Fashion Accessories (3)
CFAS-F 450 Fashion Design Portfolio (3)
CFAS-F 420 Fashion Show Production (3)
Elective (3)
Elective (3)

The fashion design concentration student completes the program of study by taking existing courses from the Art department and the School of Business. Suggested electives include the following courses:

CART 202 Drawing II
CART 275 Photography
CART 379 Computer Graphics
CBUS 372 Personnel Management
CBUS 336 Consumer Behavior
CBUS 431 Principles of Advertising
CBUS 480 Entrepreneurship and Enterprise



Bachelor of Arts in Fashion Merchandising with a Concentration in Merchandising (123 hours)

Merchandising prepares students through structured learning processes to understand industry innovations, challenging careers, current trends, and the impact of globalization, technological advances and the expansion of designers into new and broader categories. The merchandising concentration covers both the retailers and manufacturers needs for merchandisers and product developers. Merchandising reflects the planning, organizational, and sales aspects of the fashion business.

The opportunities for employment are varied and depend upon the student’s interests and abilities. Careers are available in retailing as buyer, planner, manager, fashion coordinator, market researcher; in promotion ad display coordinator, public relations director, advertising manager; in wholesaling as manufacturing representative, showroom sales associate, and in apparel and textile manufacturing as sales associate, piece goods buyer, merchandising manager, market research; in publications as Fashion Stylist, advertising manager, fashion editor.

Students learn how to merchandise apparel products and how to develop planning modules. They will understand target markets and how to develop promotional plans for various products and events to meet the goals of a successful business.

Guest speakers, field trips and study tours permit students to have contact with businesses and industry professionals. Qualified students may gain additional professional experiences through multiple internships.

In addition to the fashion core courses, students in the merchandising concentration will be required to take:


CFAS 201 Creative Fashion Presentation
CFAS 314 Promotional Planning Strategy (Prerequisite CFAS 210)
CFAS 325 Wardrobe Styling and Consulting (Prerequisite CFAS 210)
CFAS 401 Retail Mathematics (Prerequisite CMAT 103 and 104, CFAS 314)
CFAS 402 Fashion Buying and Planning
CFAS 440 Retail Management (Prerequisite CFAS 210 and CFAS 314)
CFAS 420 Fashion Show Production
CFAS 425 Case Studies in Fashion Marketing**
CFAS 430 Trend Forecasting**
CFAS 490 Fashion Merchandising Senior Seminar** (capstone)

Students in the merchandising concentration are also encouraged to select electives from the following list:

CART 215 Typography and Layout
CART 275 Photography
CART 379 Computer Graphics
CBUS 372 Personnel Management
CBUS 336 Consumer Behavior (CFAS 314 prerequisite)
CBUS 480 Entrepreneurship and Enterprise
CBUS 207 Prin of Accounting I (Prereq. Math 105)
CBUS 251 Principles of Economics-Macroeconomics (Prerequisite Math 105)
CBUS 252 Principles of Economics – Microeconomics (Prerequisite Math 105)
CBUS 306 Management Information Systems
CBUS 340 Principles of Management
CBUS 431 Principles of Advertising
CBUS 330 Legal, Social, & Ethical Aspects of Business I
CSTA 304 Business and Professional Speech
CBUS 325 Business Communications
CENG 412 Creative Writing

SAMPLE PLAN OF STUDY

FRESHMAN YEAR
First Semester: 16 hours

CART 101 Art Foundation I (3)
CBIO 101 Biological Science (3)
CENG 105 English Composition I (3)
CMAT103 Algebra I (3)
CGED 100 First-Year Seminar I (1)
Social Science Requirement (3)

Second Semester: 16 hours
CART 102 Art Foundation II (3)
CPHY 102 Physical Science (3)
CENG 106 English Composition II (3)
CMAT 104 Algebra II (3)
CCIS 100 Info Tech and Computer Application (3)
CGED 101 First-Year Seminar II (1)


SOPHOMORE YEAR

First Semester: 15 hours
CFAS 201 Creative Fashion Presentation (3)
CFAS 210 Principles of Fashion Industry (3)
CFAS 220 History of Costume (3)
CENG 201 World Literature I (3)
CSTA 101 Fundamentals of Speech (3)

Second Semester: 16 hours
CFAS 230-F Textiles (3)
CPSY 211 General Psychology (3)
CPHI/CREL Philosophy/Religion Requirement (3)
CHUM Humanities Requirement (3)
CPED 101/2 Physical Education Requirement (1)
Elective (3)

JUNIOR YEAR
First Semester: 15 hours
CFAS-F 325 Wardrobe Styling and Consulting (3)
CFAS 440 Retail Management (3)
CFAS-F 250 Visual Merchandising (3)
CHIS-201 U.S., Africa and the World I (3)
Foreign Language Requirement I (3)

Second Semester: 15 hours
CFAS 314 Promotional Planning Strategies (3)
CFAS-430 Trend Forecasting (3)
CHIS 202 U.S., Africa and the World II (3)
Foreign Language Requirement (3)
Elective (3)

SENIOR YEAR
First Semester: 15 hours
CFAS-F 480 Internship (3)
CFAS-F 401 Retail Mathematics (3)
CFAS-F 425 Case Studies in Fashion Marketing (3)
Elective (3)
Elective (3)

Second Semester: 15 hours
CFAS-F 420 Fashion Show Production (3)
CFAS-F 402 Fashion Buying and Merchandising (3)
CFAS-F 490 Fashion Merchandising Senior Seminar (3)
Elective (3)
Elective (3)